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- SAGE Publications 2015; US$ 68.00
Turning Principle into Practice Social Marketing: Changing Behaviors for Good is the definitive textbook for the planning and implementation of programs designed to influence social change. No other text is as comprehensive and foundational when it comes to taking key marketing principles and applying them to campaigns and efforts to influence... more...
- McGraw-Hill Education 2008; US$ 38.00
Offers an analysis of the issues that could be encountered when developing research in a professional practice setting. This work is suitable for professional practitioners wishing to integrate their expertise with the acquisition of advanced research knowledge and skill to directly inform and influence practice. more...
- Scarecrow Press 2005; US$ 69.99
Drawing extensively on primary sources, this study in three parts provides a detailed biography, examines the most prominent aspects of Falla's character as they pertained to his relationships with other composers and his own music, and sheds light on his creative process as a composer through examination of many of his works with reference to original... more...
- Scarecrow Press 2013; US$ 164.99
The first of its kind, Nancy Harper?s Portuguese Piano Music: An Introduction and Annotated Bibliography aims to fill the lacunae in the historical record of Portuguese piano music from its start in the 18th century to the present. more...
- C&T Publishing 2011; US$ 16.99
Refreshingly Traditional Quilts ? 11 quilting projects, from table runners to large bed-size quilts, reveal how fresh, traditional pieced and appliquéd quilts can look in all sizes ? For projects with appliqué, full-size appliqué patterns are included so you can start cutting fabric immediately ? Inspirational photo gallery shows off the projects... more...
- Wiley 2011; US$ 44.00
Today, corporations are expected to give something back to their communities in the form of charitable projects. In Corporate Social Responsibility, Philip Kotler, one of the world's foremost voices on business and marketing, and coauthor Nancy Lee explain why charity is both good P.R. and good for business. They show business leaders how to choose... more...
- SynergEbooks 2007; US$ 5.98
Imagine a dot so bored with its existence that it decides to take a journey. In ?I am a Dot,? Dot encounters many characters along the way: a line, a hook, a semi-circular line and other dots. With each new relationship, Dot learns more about how it feels and what it wants through a selective process, which leads to self-discovery. In the end, Dot... more...
- Taylor and Francis 2013; US$ 53.95
Questions about land control have invigorated thinkers in agrarian studies and economic history since the nineteenth century. ?Exclusion?, ?alienation?, ?expropriation?, ?dispossession?, and ?violence? animate histories of land use, property rights, and territories. More recently, agrarian environments have been transformed by processes of de-agrarianization,... more...
- SAGE Publications 2013; US$ 35.95
This book, an adaptation of Nancy R. Lee and Philip Kotler?s highly successful book Social Marketing: Influencing Behaviors for Good , 4th Edition, is structured around the ten-step marketing planning process that trains and encourages those in positions responsible for influencing public behaviors to undertake a systematic and comprehensive approach... more...
- Pearson Education 2009; US$ 1.99
This Element is an excerpt from Up and Out of Poverty: The Social Marketing Solution (ISBN: 9780137141005) by Philip Kotler and Nancy R. Lee. Available in print and digital formats. Why global poverty is more than an abstract moral issue: the surprising, direct impact it has on your life. We see the faces of the hungry,... more...