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Most popular at the top
- HarperCollins 2014; US$ 15.99
The bible for bringing cutting-edge products to larger markets?now revised and updated with new insights into the realities of high-tech marketing In Crossing the Chasm , Geoffrey A. Moore shows that in the Technology Adoption Life Cycle?which begins with innovators and moves to early adopters, early majority, late majority, and laggards?there is... more...
- Taylor and Francis 2010; US$ 54.95
The 38 selections in the volume include complete texts of all of Veblen?s major articles and book reviews from 1882 to 1914, plus key chapters from his books The Theory of the Leisure Class (1899), The Theory of Business Enterprise (1904) and The Instinct of Workmanship (1914). These writings present a wide range of Veblen?s most significant contributions,... more...
- Wiley 2013; US$ 26.99 US$ 23.21
Score your highest in Operations Management Operations management is an important skill for current and aspiring business leaders to develop and master. It deals with the design and management of products, processes, services, and supply chains. Operations management is a growing field and a required course for most undergraduate business majors... more...
- Oxford University Press 2014; US$ 40.99 US$ 36.89
This readable book presents a new general theoretical understanding of politeness. It offers an account of a wide range of politeness phenomena in English, illustrated by hundreds of examples of actual language use taken largely from authentic British and American sources. more...
- Taylor and Francis 2014; US$ 49.95
Over a period of over forty years, Geoffrey Leech has made notable contributions to the field of literary stylistics, using the interplay between linguistic form and literary function as a key to the mystery' of how a text comes to be invested with artistic potential. In this book, seven earlier papers and articles, read previously only by a... more...
- Palgrave Macmillan 2006; US$ 44.00
This readable yet scholarly book tells the fascinating story of the English language in three ways. It traces its history from obscure beginnings over 1500 years ago. It shows the geographical spread of the language in increasing diversity. It looks at the present state of English as a global language and the uncertainties of its future. It argues... more...
- John Benjamins Publishing Company 1980; US$ 102.00
The aim of this book is to show the way forward to a coherent view of language in which the achievement of the formalist paradigm is strengthened to the extent that its claims are weakened. A formal theory such as generative grammar is a special theory which is to be subsumed in a general theory of linguistic communication that also includes pragmatics.... more...
- Taylor and Francis 2013; US$ 64.99
A Communicative Grammar of English has long been established as a grammar innovative in approach, reliable in coverage, and clear in its explanations. This fully revised and redesigned third edition provides up-to-date and accessible help to teachers, advanced learners and undergraduate students of English. Part One looks at the way English grammar... more...