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Jennifer Lees-Marshment

Most popular at the top

  • The Political Marketing Gameby Dr Jennifer Lees-Marshment

    Palgrave Macmillan 2011; US$ 110.00

    The Political Marketing Game identifies what works in political marketing, showing that politicians can choose to play the game to achieve change, not just win votes. Using 100 interviews with practitioners it identifies the rules of political marketing and shows that marketing can be used to help leaders achieve progress. more...

  • Routledge Handbook of Political Marketingby Jennifer Lees-Marshment

    Taylor and Francis 2012; US$ 225.00

    Routledge Handbook of Political Marketing will contain cutting edge contributions written by academic experts and informed practitioners but will also have a cohesive structure, contain emerging areas and authors alongside established ones. The handbook will also address the practicalities as well as the broader impact of political marketing on... more...

  • Political Marketingby Jennifer Lees-Marshment

    Taylor and Francis 2014; US$ 39.95

      Substantially revised throughout, Political Marketing second edition continues to offer students the most comprehensive introduction to this rapidly growing field. It provides an accessible but in-depth guide to what political marketing is and how it is used in practice, and encourages reflection on how it should be used in the future. Features... more...

  • Global Political Marketingby Jennifer Lees-Marshment; Chris Rudd; Jesper Stromback

    Taylor and Francis 2009; US$ 49.95

    There is increasing awareness of growing similarities in political marketing practices around the world. Global political marketing is a comprehensive analysis of why, how and with what affect parties use political marketing in a range of political systems - presidential, parliamentary, two and multi-party, and established and emerging democracies.... more...

  • Current Issues in Political Marketingby Jennifer Lees-Marshment; Walter W Jr Wymer

    Taylor and Francis 2013; US$ 63.95

    Current Issues in Political Marketing presents up-to-date theory and research findings from academics working in political science, advertising, and management, and guidance from successful practitioners who know what it takes to make a nonprofit organization stand out in a crowd. The book presents the latest thinking on marketing issues and the consequences... more...

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