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- Palgrave Macmillan 2011; US$ 115.00
The Political Marketing Game identifies what works in political marketing, showing that politicians can choose to play the game to achieve change, not just win votes. Using 100 interviews with practitioners it identifies the rules of political marketing and shows that marketing can be used to help leaders achieve progress. more...
- Taylor and Francis 2012; US$ 59.95
With the Obama campaign universally acknowledged as the most successfully marketed presidential campaign of all time, the future of political marketing is fiercely contested, provoking a wealth of high quality scholarship from across the globe. This work provides an accessible introduction to the field, international in both content and authorship,... more...
- Taylor and Francis 2014; US$ 48.95
Substantially revised throughout, Political Marketing second edition continues to offer students the most comprehensive introduction to this rapidly growing field. It provides an accessible but in-depth guide to what political marketing is and how it is used in practice, and encourages reflection on how it should be used in the future. Features... more...
- Palgrave Macmillan 2015; US$ 105.00
As political leaders acknowledge the limits of their power they increasingly integrate constructive input from inside and outside government into their decision-making. A Ministry or Commission of Public Input is necessary to collect, process and communicate input more effectively and politicians need to work with the public to identify solutions.... more...
- Taylor and Francis 2013; US$ 63.95
Explore the increased need for marketing within the political arena Current Issues in Political Marketing presents up-to-date theory and research findings from academics working in political science, advertising, and management, and guidance from successful practitioners who know what it takes to make a nonprofit organization stand out in a crowd.... more...
- Taylor and Francis 2009; US$ 54.95
There is increasing awareness of growing similarities in political marketing practices around the world. Global political marketing is a comprehensive analysis of why, how and with what affect parties use political marketing in a range of political systems - presidential, parliamentary, two and multi-party, and established and emerging democracies.... more...
- Taylor and Francis 2014; US$ 44.95
Political Marketing in the United States explores how politicians and parties utilize marketing concepts and tools, providing an up-to-date and broad overview of how marketing permeates U.S. politics. The volume focuses on current and recent elections and leaders, and covers a range of topics, including market research, marketing parties and volunteers,... more...