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- Berrett-Koehler Publishers 2010; US$ 17.95
A new and thoroughly revised edition of marketing and positioning genius Mark Levy, which helps readers unleash their inner creativity, problem solving skills, while also generating content. This is The Artist's Way for business people and social media people. Accidental Genius uses a similar methodology of freewriting to create business plan, find... more...
- Wiley 2011; US$ 27.95
The art of persuasion as taught by one of the world's most sought-after speakers and pitchmen In this daring book, Joel Bauer teaches you how to persuade by making your messages entertaining. Learn the secrets behind "The Fright Challenge," "The Transformation Mechanism," and other persuasion tactics used by pitchmen, carneys, and conjurors to convince... more...
- Crown Publishing Group 2007; US$ 16.00
The strange new disease SARS erupted apparently out of nowhere and has spread at an astonishing rate. Scary as SARS itself is, the disease is also a warning of many possible such outbreaks to come. Featuring the disturbing story of SARS?where it came from, what it is, and how to protect yourself from it?as well as those of many other recently evolved... more...
- Crown Publishing Group 2010; US$ 13.00
?Mac King is a god.? ?Penn and Teller Tricks with Your Head is the world?s greatest (and only) collection of hilarious, mystifying, and sometimes repulsive magic tricks that you can perform with your very own head. If you?ve only thought of your head as a receptacle for so-called higher learning, or as a structure for keeping your haircut from... more...
- Wiley 2011; US$ 60.00
A comprehensive yet simplified guide to the complex world of options investing and risk management Before trading derivatives, one needs to understand the secrets and mechanics behind the options market. Your Options Handbook: The Practical Reference and Strategy Guide to Trading Options offers a straightforward, practical explanation of the options... more...
- Palgrave Macmillan 2001; US$ 160.00
A brief glance at twentieth century European history would suggest that wars and their aftermath produced the major turning points in its development. Three times - in 1918, 1945 and again in 1989 - Europe was confronted with major questions of restructuring and rebuilding. But can we really divide Europe's development into neat postwar eras? Why was... more...
- Taylor and Francis 2014; US$ 133.95
Enormous progress in asthma research has been made in the past 50 years, including a greater understanding of its complex pathogenesis and new and more effective therapies. Consequently, the scientific literature has grown vast and can be difficult to integrate. With contributions from a distinguished panel of world-renowned authors, Clinical Asthma:... more...
- Taylor and Francis 2013; US$ 68.95
This volume addresses virtual reality (VR) -- a tantalizing communication medium whose essence challenges our most deeply held notions of what communication is or can be. The editors have gathered an expert team of engineers, social scientists, and cultural theorists for the first extensive treatment of human communication in this exciting medium.... more...
- Wiley 2005; US$ 80.00
An inside view of what makes market neutral strategies tick and how they can be implemented Market neutral strategies have gained attention for their potential to deliver positive returns regardless of the direction of underlying markets. As these strategies have built a record of good performance in recent years, their benefits have become apparent.... more...