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  • The Entertainment Marketing Revolutionby Al Lieberman; Pat Esgate

    Pearson Education 2002; US$ 49.95

    Entertainment is now a $500 billion industry that reaches into every corner of human life. The Entertainment Marketing Revolution: Bringing the Moguls, the Media, and the Magic to the World profiles that industry, from film to print, music to theme parks?and shows exactly how to find and reach your market in today's insanely competitive marketplace.... more...

  • The Definitive Guide to Entertainment Marketingby Al Lieberman; Pat Esgate

    Pearson Education 2013; US$ 54.99

    Entertainment Marketing NOW: Every Platform, Technology, and Opportunity   Covers film, cable, broadcast, music, sports, publishing, social media, gaming, and more Reflects powerful trends ranging from smartphones to globalization Demonstrates breakthrough strategies integrating advertising, promotion, PR, and online content distribution... more...

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