The Leading eBooks Store Online

3,637,813 members ⚫ 1,169,093 ebooks

New to eBooks.com?

Learn more
Browse our categories
  • Bestsellers - This Week
  • Foreign Language Study
  • Pets
  • Bestsellers - Last 6 months
  • Games
  • Philosophy
  • Archaeology
  • Gardening
  • Photography
  • Architecture
  • Graphic Books
  • Poetry
  • Art
  • Health & Fitness
  • Political Science
  • Biography & Autobiography
  • History
  • Psychology & Psychiatry
  • Body Mind & Spirit
  • House & Home
  • Reference
  • Business & Economics
  • Humor
  • Religion
  • Children's & Young Adult Fiction
  • Juvenile Nonfiction
  • Romance
  • Computers
  • Language Arts & Disciplines
  • Science
  • Crafts & Hobbies
  • Law
  • Science Fiction
  • Current Events
  • Literary Collections
  • Self-Help
  • Drama
  • Literary Criticism
  • Sex
  • Education
  • Literary Fiction
  • Social Science
  • The Environment
  • Mathematics
  • Sports & Recreation
  • Family & Relationships
  • Media
  • Study Aids
  • Fantasy
  • Medical
  • Technology
  • Fiction
  • Music
  • Transportation
  • Folklore & Mythology
  • Nature
  • Travel
  • Food and Wine
  • Performing Arts
  • True Crime
  • Foreign Language Books

Most popular at the top

  • Purchasing Orientationby Adam Lindgreen

    Emerald Group Publishing Limited 2009; US$ 199.00

    This ebook seeks to understand in greater depth both business-to-business purchasing and various types of buyer–seller relationships. We present 14 articles that provide an in-depth understanding of the critical issues involved in purchasing orientations. more...

  • How Practice Determines Method and Method Determines Practiceby Prof. Adam Lindgreen

    Emerald Group Publishing Limited 2009; US$ 199.00

    This ebook aims to show how the research process fits into the greater business and community landscape. A great deal of theoretical work and empirical practice underpins the conceptual development of qualitative research, but this ebook strives to bring together multidirectional network learning and addresses gaps in both literature and practice. more...

  • Chinese Food Marketingby Prof. Adam Lindgreen

    Emerald Group Publishing Limited 2009; US$ 199.00

    The papers in this ebook seek to examine the significant developments and critical issues involved in Chinese Food Marketing. Containing approximately 20 percent of the world’s population and enjoying annual gross domestic product growth of up to 10 percent, China ranks high on the agendas of both business leaders and policy makers. The industry... more...

  • Memorable Customer Experiencesby Joëlle Vanhamme; Adam Lindgreen

    Taylor and Francis 2016; US$ 149.95

    Experiential marketing - or memorable customer experiences - is proving a popular tool amongst businesses seeking to make an impact in a competitive world. Yet the scramble to achieve a presence among experience providers has led many companies to design and implement experiential marketing without integrating it with their overall marketing strategy.... more...

  • The New Cultures of Foodby Martin K. Hingley; Adam Lindgreen

    Taylor and Francis 2016; US$ 149.95

    Food is an extraordinary expression of culture; the assortment of flavours, smells, colours and appearance match the diversity of the cultures from which they come and provide very visible evidence of the migration of populations and of the growing multiculturalism of many countries. Adam Lindgreen and Martin K. Hingley draw on research into European,... more...

  • The Crisis of Food Brandsby Martin K. Hingley; Adam Lindgreen

    Taylor and Francis 2016; US$ 149.95

    Food and agribusiness is one of the fastest changing global markets; change that is driven by technology, developments in manufacturing and supply, and a growing consumer engagement. The success of the agri-food industry and many of our household brand names will depend on how much you understand about these changes and the extent to which you can... more...

  • Branding in Industrial Marketsby Michael Beverland; Adam Lindgreen; Julie Napoli

    Emerald Group Publishing Limited 2007; US$ 199.00

    Branding is gaining prominence among business-to-business marketers. However, extant research on branding in the context of business-to-business marketing remains scarce, with suggested conceptual frameworks lacking empirical support. Current research suggests that brands play some role in purchasing decisions in business markets, and that brands provide... more...

  • Relationships, Networks and Interactions in Food and Agriculture Business-to-Business Marketing and Purchasingby Adam Lindgreen; Martin Hingley; Jacques Trienekens

    Emerald Group Publishing Limited 2008; US$ 199.00

    The study of relationships, networks, and interactions in food and agriculture business-to-business marketing and purchasing is an important endeavor. From having been concerned with getting the ‘marketing mix’ right, the food and agriculture setting has experienced significant changes over the past decades. Traditionally, marketing focused... more...

  • Corporate Social Responsibility in Supply Chainsby Adam Lindgreen; Valérie Swaen; François Maon

    Emerald Group Publishing Limited 2009; US$ 199.00

    Corporate social responsibility (CSR) currently is in vogue. For various reasons, organizations voluntarily choose to behave in a more responsible manner, beyond what the law stipulates. Some of these reasons appear defensive, whereas others are strategic or even altruistic. From a defensive perspective, organizations deliver profits to shareholders... more...

  • Value in Food and Agricultureby Martin Hingley; Adam Lindgreen; Christopher Griffith

    Emerald Group Publishing Limited 2013; US$ 199.00

    In food and agriculture, the creation of value is paramount to any company’s survival, and even more so at a time where dramatic changes in business and industrial marketing’s context are leading to fundamental changes in what companies should be analysing, creating, and delivering.Although there has been a lot of literature generated on... more...