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Most popular at the top

  • Purchasing Orientationby Adam Lindgreen

    Emerald Group Publishing Limited 2009; US$ 199.00

    This ebook seeks to understand in greater depth both business-to-business purchasing and various types of buyer–seller relationships. We present 14 articles that provide an in-depth understanding of the critical issues involved in purchasing orientations. more...

  • Managing Market Relationshipsby Adam Lindgreen

    Ashgate Publishing Ltd 2008; US$ 134.95

    Managing Marketing Relationships explains what relationship marketing entails, how it is implemented, how it evolves, and how it is controlled. Readers are introduced to the buyer-seller market exchange model that recognizes the importance of relationship marketing but argues that it should co-exist with traditional marketing. To avoid the one-size-fits-all... more...

  • How Practice Determines Method and Method Determines Practiceby Prof. Adam Lindgreen

    Emerald Group Publishing Limited 2009; US$ 199.00

    This ebook aims to show how the research process fits into the greater business and community landscape. A great deal of theoretical work and empirical practice underpins the conceptual development of qualitative research, but this ebook strives to bring together multidirectional network learning and addresses gaps in both literature and practice. more...

  • Chinese Food Marketingby Prof. Adam Lindgreen

    Emerald Group Publishing Limited 2009; US$ 199.00

    The papers in this ebook seek to examine the significant developments and critical issues involved in Chinese Food Marketing. Containing approximately 20 percent of the world’s population and enjoying annual gross domestic product growth of up to 10 percent, China ranks high on the agendas of both business leaders and policy makers. The industry... more...

  • The New Cultures of Foodby Adam Lindgreen; Martin K. Hingley

    Ashgate Publishing Ltd 2009; US$ 139.95

    The overall objective of this book is to provide a comprehensive collection of cutting-edge research on opportunities from diversity, especially in terms of consequences for agribusiness and food businesses and appropriate marketing strategy plans. The book will include a number of different issues that define, challenge, and open up new markets /... more...

  • Branding in Industrial Marketsby Michael Beverland; Adam Lindgreen; Julie Napoli

    Emerald Group Publishing Limited 2007; US$ 199.00

    Branding is gaining prominence among business-to-business marketers. However, extant research on branding in the context of business-to-business marketing remains scarce, with suggested conceptual frameworks lacking empirical support. Current research suggests that brands play some role in purchasing decisions in business markets, and that brands provide... more...

  • Relationships, Networks and Interactions in Food and Agriculture Business-to-Business Marketing and Purchasingby Adam Lindgreen; Martin Hingley; Jacques Trienekens

    Emerald Group Publishing Limited 2008; US$ 199.00

    The study of relationships, networks, and interactions in food and agriculture business-to-business marketing and purchasing is an important endeavor. From having been concerned with getting the ‘marketing mix’ right, the food and agriculture setting has experienced significant changes over the past decades. Traditionally, marketing focused... more...

  • Corporate Social Responsibility in Supply Chainsby Adam Lindgreen; Valérie Swaen; François Maon

    Emerald Group Publishing Limited 2009; US$ 199.00

    Corporate social responsibility (CSR) currently is in vogue. For various reasons, organizations voluntarily choose to behave in a more responsible manner, beyond what the law stipulates. Some of these reasons appear defensive, whereas others are strategic or even altruistic. From a defensive perspective, organizations deliver profits to shareholders... more...

  • Sustainable Value Chain Managementby Adam Lindgreen; Francois Maon; Joëlle Vanhamme; Sankar Sen

    Ashgate Publishing Ltd 2013; US$ 190.00

    The way organizations manage their value chain has changed dramatically over the past decade. Today, organizations take account of economic issues, but they also adopt a broader perspective of their purpose including social and environmental issues.Yet despite its global spread, sustainable value chain management remains an uncertain and poorly defined... more...

  • Value in Food and Agricultureby Martin Hingley; Adam Lindgreen; Christopher Griffith

    Emerald Group Publishing Limited 2013; US$ 199.00

    In food and agriculture, the creation of value is paramount to any company’s survival, and even more so at a time where dramatic changes in business and industrial marketing’s context are leading to fundamental changes in what companies should be analysing, creating, and delivering.Although there has been a lot of literature generated on... more...