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  • Bustby Matthew Lynn

    Wiley 2010; US$ 27.95

    In 2001, Greece saw its application for membership into the Eurozone accepted, and the country sat down to the greatest free lunch in economic history. However, the coming years of global economic prosperity would lead to unrestrained spending, cheap borrowing, and a failure to implement financial reform, leaving the country massively exposed to a... more...

  • CIM Coursebook: Project Management in Marketingby Elwyn Cox; Matthew Housden; Lynn Parkinson; Frank McKee

    Taylor and Francis 2010; US$ 45.95

    Butterworth-Heinemann?s CIM Coursebooks have been designed to match the syllabus and learning outcomes of our new qualifications and should be useful aids in helping students understand the complexities of marketing. The discussion and practical application of theories and concepts, with relevant examples and case studies, should help readers make... more...

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