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  • Europäisches Pharmamarketingby Michael Müller

    Gabler Verlag 2012; US$ 69.22

    "Europäisches Pharmamarketing" liefert eine fundierte Strukturanalyse der verschiedenen europäischen Regionen, beschreibt den Status quo in der Pharmaindustrie im Umgang mit lokalen Besonderheiten und schildert Best-Practice-Beispiele. Der Leser erfährt, wie er Marketingmix, Vertriebsaktivitäten, strategische Allianzen, Organisationsstruktur und Lobbying... more...

  • Internationale Markenstrategienby Michael Müller

    Springer Fachmedien Wiesbaden 2015; US$ 46.47

    Michael Müller entwickelt auf Basis eines identitätsbasierten Markenverständnisses und dem Status quo der Forschung ein Modell zur internationalen Markenstandardisierung. Für die Überprüfung des Modells führt der Autor eine Untersuchung in der Automobilbranche in 13 Ländern durch. Er belegt damit einen inversen U-förmigen Zusammenhang zwischen der... more...

  • Java Lambdas and Parallel Streamsby Michael Müller

    Apress 2016; US$ 15.29

    This compact book introduces the concepts of Java lambdas and parallel streams in a concise form. It begins by introducing new supporting features such as functional interfaces, default methods and more. After this, the author demonstrates how streams can be parallelized in a very simple way—within certain limits, no knowledge about the thread management... more...

  • Revenue Management with Flexible Productsby Michael Müller-Bungart

    Springer Berlin Heidelberg 2007; US$ 141.20

    Remarkable features of revenue management (RM) problems in the cargo, manufacturing and broadcasting industries are so-called flexible products. "Flexibility" means that the actual mode of production is not defined at the time of purchase, but can be chosen later on by the service provider. This book is among the first to analyze RM problems with... more...

  • Humanismus und Renaissance in Augsburgby Gernot Michael Müller

    De Gruyter 2010; US$ 238.00

    Die Bedeutung Augsburgs für die Rezeption von Humanismus und Renaissance nördlich der Alpen ist breit dokumentiert. Indes mangelt es an Überblicksdarstellungen, die die Ergebnisse der Spezialforschung zu einem Panorama Augsburger Kultur im 15. und 16. Jh. bündeln. Diesem Anliegen folgen die 19 Beiträge des Bandes: Unter Rückgriff auf neuere... more...

  • Public Security in the Negotiated Stateby Markus-Michael Müller

    Palgrave Macmillan 2011; US$ 100.00

    Policing and security governance in areas of limited statehood have become central issues in contemporary academic and political debates. This book offers an in-depth study on public security provision, the resulting state-society relations, and policing in Mexico City. more...

  • Handbook of Engineering Acousticsby Gerhard Müller; Michael Möser

    Springer Berlin Heidelberg 2012; US$ 293.01

    This translation of the standard German handbook offers practical help for solving acoustic problems. Coverage includes the origin, transmission and methods of abatement of air-borne and structure-borne sound, from traffic to machinery and flow induced sound. more...

  • Knowledge, Expertise and the Professionsby Michael Young; Johan Muller

    Taylor and Francis 2014; US$ 52.95

    It has long been recognised that specialised knowledge is at the core of what distinguishes professions from other occupations. The privileged status of professions in most countries, however, together with their claims to autonomy and access to specialised knowledge, is being increasingly challenged both by market pressures and by new instruments... more...

  • Crashkurs Chirurgieby Oliver Kloeters; Michael Müller

    Elsevier Health Sciences 2013; US$ 26.81

    Mit dem Crashkurs Chirurgie haben Sie genau das richtige Buch, um den gesamten Prüfungsstoff der Pädiatrie kurz vor der Prüfung zu wiederholen. So funktionierts: Kleine, sinnvolle Lerneinheiten schaffen den Überblick Zahlreiche Schlagwörter rufen Gelerntes in Erinnerung Über 30 Röntgenbilder und farbige Abbildungen klassischer Kinderkrankheiten... more...