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Most popular at the top

  • Europäisches Pharmamarketingby Michael Müller

    Gabler Verlag 2012; US$ 89.00

    "Europäisches Pharmamarketing" liefert eine fundierte Strukturanalyse der verschiedenen europäischen Regionen, beschreibt den Status quo in der Pharmaindustrie im Umgang mit lokalen Besonderheiten und schildert Best-Practice-Beispiele. Der Leser erfährt, wie er Marketingmix, Vertriebsaktivitäten, strategische Allianzen, Organisationsstruktur und Lobbying... more...

  • Internationale Markenstrategienby Michael Müller

    Springer Fachmedien Wiesbaden 2015; US$ 54.99

    Michael Müller entwickelt auf Basis eines identitätsbasierten Markenverständnisses und dem Status quo der Forschung ein Modell zur internationalen Markenstandardisierung. Für die Überprüfung des Modells führt der Autor eine Untersuchung in der Automobilbranche in 13 Ländern durch. Er belegt damit einen inversen U-förmigen Zusammenhang zwischen der... more...

  • Humanismus und Renaissance in Augsburgby Gernot Michael Müller

    De Gruyter 2010; US$ 190.89

    The cultural history of a city between the Late Middle Ages and the Thirty Years War This book contains 19 essays on the cultural history of Augsburg in the 15th and 16th centuries. During this period Augsburg was one of the cities in Germany in which humanism and the art of the Renaissance found their earliest and most intensive reception.... more...

  • Public Security in the Negotiated Stateby Markus-Michael Müller

    Palgrave Macmillan 2011; US$ 100.00

    Policing and security governance in areas of limited statehood have become central issues in contemporary academic and political debates. This book offers an in-depth study on public security provision, the resulting state-society relations, and policing in Mexico City. more...

  • Knowledge, Expertise and the Professionsby Michael Young; Johan Muller

    Taylor and Francis 2014; US$ 52.95

    It has long been recognised that specialised knowledge is at the core of what distinguishes professions from other occupations. The privileged status of professions in most countries, however, together with their claims to autonomy and access to specialised knowledge, is being increasingly challenged both by market pressures and by new instruments... more...

  • Crashkurs Chirurgieby Oliver Kloeters; Michael Müller

    Elsevier Health Sciences Germany 2013; US$ 26.81

    Mit dem Crashkurs Chirurgie haben Sie genau das richtige Buch, um den gesamten Prüfungsstoff der Pädiatrie kurz vor der Prüfung zu wiederholen. So funktionierts: Kleine, sinnvolle Lerneinheiten schaffen den Überblick Zahlreiche Schlagwörter rufen Gelerntes in Erinnerung Über 30 Röntgenbilder und farbige Abbildungen klassischer Kinderkrankheiten... more...

  • Curriculum and the Specialization of Knowledgeby Michael Young; Johan Muller

    Taylor and Francis 2015; US$ 48.95

    This book presents a new way for educators at all levels - from early years to university - to think about curriculum priorities. It focuses on the curriculum as a form of specialised knowledge, optimally designed to enable students to gain access to the best knowledge available in any field. Papers jointly written by the authors over the last eight... more...

  • Corporate Universities und E-Learningby Wolfgang Kraemer; Michael Müller

    Gabler Verlag 2013; US$ 40.58

    Der Einsatz der neuen Medien und des Internet verändert die Lernprozesse und Formen der Wissensvermittlung grundlegend. Unabhängig von Ort und Zeit können Lern- und Wissensinhalte didaktisch anspruchsvoll, interaktiv und multimedial aufbereitet sowie bedarfsorientiert den Mitarbeitern zur Verfügung gestellt werden. Dabei erfordert der Einsatz von eLearning... more...

  • The Punitive Cityby Markus-Michael Müller

    Zed Books 2016; US$ 34.95

    Markus-Michael Müller reveals how the increasingly privatized and politicized nature of policing has resulted in the criminalization of urban poverty and the marginalization of social movements. more...