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- Gabler Verlag 2012; US$ 31.93
"Europäisches Pharmamarketing" liefert eine fundierte Strukturanalyse der verschiedenen europäischen Regionen, beschreibt den Status quo in der Pharmaindustrie im Umgang mit lokalen Besonderheiten und schildert Best-Practice-Beispiele. Der Leser erfährt, wie er Marketingmix, Vertriebsaktivitäten, strategische Allianzen, Organisationsstruktur und Lobbying... more...
- Springer Fachmedien Wiesbaden 2015; US$ 20.98
Michael Müller entwickelt auf Basis eines identitätsbasierten Markenverständnisses und dem Status quo der Forschung ein Modell zur internationalen Markenstandardisierung. Für die Überprüfung des Modells führt der Autor eine Untersuchung in der Automobilbranche in 13 Ländern durch. Er belegt damit einen inversen U-förmigen Zusammenhang zwischen der... more...
- De Gruyter 1997; US$ 112.00
- Apress 2016; US$ 14.11
This compact book introduces the concepts of Java lambdas and parallel streams in a concise form. It begins by introducing new supporting features such as functional interfaces, default methods and more. After this, the author demonstrates how streams can be parallelized in a very simple way?within certain limits, no knowledge about the thread management... more...
- Springer Netherlands 2007; US$ 206.35
Introduction to Polyoxometalate Chemistry: From Topology via Self-Assembly to Applications; M.T. Pope, A. Müller. Synthetic Strategies. 1. Rational Approaches to Polyoxometalate Synthesis; R.J. Errington. 2. Functionalization of Polyoxometalates: Achievements and Perspectives; A. Proust, R. Villaneau. 3. From the First Sulfurated Keggin Anion... more...
- Springer Berlin Heidelberg 2007; US$ 130.32
Remarkable features of revenue management (RM) problems in the cargo, manufacturing and broadcasting industries are so-called flexible products. "Flexibility" means that the actual mode of production is not defined at the time of purchase, but can be chosen later on by the service provider. This book is among the first to analyze RM problems with... more...
- De Gruyter 2010; US$ 184.59
The cultural history of a city between the Late Middle Ages and the Thirty Years War This book contains 19 essays on the cultural history of Augsburg in the 15th and 16th centuries. During this period Augsburg was one of the cities in Germany in which humanism and the art of the Renaissance found their earliest and most intensive reception.... more...
- Palgrave Macmillan 2011; US$ 100.00
Policing and security governance in areas of limited statehood have become central issues in contemporary academic and political debates. This book offers an in-depth study on public security provision, the resulting state-society relations, and policing in Mexico City. more...
- Springer Berlin Heidelberg 2012; US$ 270.45
This translation of the standard German handbook offers practical help for solving acoustic problems. Coverage includes the origin, transmission and methods of abatement of air-borne and structure-borne sound, from traffic to machinery and flow induced sound. more...
- Taylor and Francis 2014; US$ 52.95
It has long been recognised that specialised knowledge is at the core of what distinguishes professions from other occupations. The privileged status of professions in most countries, however, together with their claims to autonomy and access to specialised knowledge, is being increasingly challenged both by market pressures and by new instruments... more...