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  • Campaign Communication and Political Marketingby Philippe J. Maarek

    Wiley 2011; US$ 52.95

    "Philippe Maarek has provided an acute, insightful survey and compelling analysis of how political marketing has developed and the consequences this has had for election campaigning. This is an accessible, succinct and engaging read that provides a comprehensive overview of a field which, by definition, is always evolving." ?Dominic Wring , Loughborough... more...

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