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Most popular at the top

  • Survival Analysisby David Machin; Yin Bun Cheung; Mahesh Parmar

    Wiley 2006; US$ 115.00

    Well received in its first edition, Survival Analysis: A Practical Approach is completely revised to provide an accessible and practical guide to survival analysis techniques in diverse environments.   Illustrated with many authentic examples, the book introduces basic statistical concepts and methods to construct survival curves, later... more...

  • Analysing Popular Musicby David Machin

    SAGE Publications 2010; US$ 54.00

    Popular music is far more than just songs we listen to; its meanings are also in album covers, lyrics, subcultures, voices and video soundscapes. Like language these elements can be used to communicate complex cultural ideas, values, concepts and identities. Analysing Popular Music is a lively look at the semiotic resources found in the sounds, visuals... more...

  • Visual Communicationby David Machin

    De Gruyter Mouton 2014; US$ 280.00

    Visual Communication is a collection of high quality, accessible papers offering an overview of the different theoretical perspectives and methods of analysis in this subfield of Communication Sciences. No previous volume draws together this range of related research, which is generally found across the fields of semiotics, art history, design and... more...

  • The Design of Studies for Medical Researchby David Machin; Michael J. Campbell

    Wiley 2005; US$ 76.95

    The same careful rigour imposed on the design of phase III randomised controlled trials is not always applied to medical research in other areas such as trials conducted at earlier stages of drug development.  With the emphasis that is now placed on evidence-based medicine, such care and rigour will inevitably impact on these areas with increasing... more...

  • Quality of Lifeby Peter Fayers; David Machin

    Wiley 2013; US$ 150.00

    Quality of life studies form an essential part of the evaluation of any treatment. Written by two authors who are well respected within this field, Quality of Life: The Assessment, Analysis and Interpretation of Patient-reported Outcomes, Second Edition lays down guidelines on assessing, analysing and interpreting quality of life data. The new... more...

  • Randomized Clinical Trialsby David Machin; Peter Fayers

    Wiley 2010; US$ 79.00

    Using examples and case studies from industry, academia and research literature, Randomized Clinical Trials provides a detailed overview of the key issues involved in designing, conducting, analysing and reporting randomized clinical trials.? It examines the methodology for conducting Phase III clinical trials, developing the protocols, the practice... more...

  • News Productionby Sarah Niblock; David Machin

    Taylor and Francis 2014; US$ 44.95

    Bringing to the forefront a much-needed book that bridges the gap between journalistic theory and practice, Sarah Niblock and David Machin provide here an invaluable real-life account of reporting in the context of contemporary newsrooms. Providing eight detailed ethnographies of eight different news production settings, News Production includes... more...

  • Regression Methods for Medical Researchby Bee Choo Tai; David Machin

    Wiley 2013; US$ 71.95

    Regression Methods for Medical Research provides medical researchers with the skills they need to critically read and interpret research using more advanced statistical methods. The statistical requirements of interpreting and publishing in medical journals, together with rapid changes in science and technology, increasingly demands an understanding... more...

  • How to Do Critical Discourse Analysisby David Machin; Andrea Mayr

    SAGE Publications 2012; US$ 49.00

    Written for students without prior knowledge of linguistics, this is an accessible and systematic toolkit for doing language and image analysis. Using case studies and examples from a range of media, it enables students to analyze and understand the relationship between language, discourse and social practices. more...

  • Global Media Discourseby David Machin; Theo Van Leeuwen

    Taylor and Francis 2007; US$ 39.95

    Featuring a wide range of exercises, examples, and images, this textbook provides a practical way of analyzing the discourses of the global media industries. Building on a comprehensive introduction to the history and theory of global media communication, specific case studies of lifestyle and entertainment media are explored with examples from films,... more...