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Most popular at the top
- Taylor and Francis 2009; US$ 59.95
An exciting new book that covers all the latest buzzwords within marketing and consumer behavior: building brand cultures; gender; ethics; sustainable marketing; the green and the global consumer among many more. Importantly, Contemporary Issues in Marketing and Consumer Behaviour makes clear links between theory and practice in marketing. It also... more...
- Emerald Group Publishing Limited 2003; US$ 199.00
Over the past two decades consumer researchers have begun to more fully explore the role of cultural values, beliefs and traditions in buying and consumption behaviour. Drawing on sociological and anthropological perspectives, this has marked a shift in focus away from individual consumers? attitudes and perceptions towards the study of consumer behaviour... more...
- Emerald Group Publishing Limited 2002; US$ 199.00
In this special issue featuring De Montfort University?s Department of Marketing, we endeavour to indicate the range and diversity of research that we are currently undertaking. As a large community of some 20 full-time academics plus associates and researchers, our teaching, research, training and consultancy interests are, naturally, varied. more...
- University of California Press 2015; US$ 29.95
No monarchy has proved more captivating than that of the British Royal Family. Across the globe, an estimated 2.4 billion people watched the wedding of Prince William and Catherine Middleton on television. In contemporary global consumer culture, why is the British monarchy still so compelling? Rooted in fieldwork conducted from 2005 to 2014, this... more...
- Taylor and Francis 2012; US$ 54.95
This book sheds light on the consumption of spiritual products, services, experiences, and places through state-of-the-art studies by leading and emerging scholars in interpretive consumer research, marketing, sociology, anthropology, cultural, and religious studies. The collection brings together fresh views and scholarship on a cultural tension... more...
- SAGE Publications 2011; US$ 39.00
Introduces students to the language, ideas, and concepts that are used frequently in Critical Management Studies and that they will be expected to discuss in seminar debates and to draw upon in their essays more...
- Taylor and Francis 2013; US$ 78.95
This cutting edge, innovative volume offers the best of current scholarship on feminist perspectives in marketing. Through many exciting and often controversial discussions, it highlights and challenges assumptions about women and gender in marketing theory and practice from both historical and current contexts. Key issues and debates include: *... more...
- Taylor and Francis 2012; US$ 55.95
Marketing is still widely perceived as simply the creator of wants and needs through selling and advertising and marketing theory has been criticized for not taking a more critical approach to the subject. This is because most conventional marketing thinking takes a broadly managerial perspective without reflecting on the wider societal implications... more...
- Taylor and Francis 2013; US$ 54.95
It takes more than a baby to make a mother, and mothers make more than babies. Bringing together a range of international studies, Motherhoods, Markets and Consumption examines how marketing and consumer culture constructs particular images of what mothers are, what they should care about and how they should behave; exploring how women's use of... more...