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Research From Demontfort University Marketing Department
Emerald Group Publishing Limited 2002; US$ 199.00In this special issue featuring De Montfort University?s Department of Marketing, we endeavour to indicate the range and diversity of research that we are currently undertaking. As a large community of some 20 full-time academics plus associates and researchers, our teaching, research, training and consultancy interests are, naturally, varied. more...
Issues Of Representation And Qualitative Marketing Research
Emerald Group Publishing Limited 2003; US$ 199.00Over the past two decades consumer researchers have begun to more fully explore the role of cultural values, beliefs and traditions in buying and consumption behaviour. Drawing on sociological and anthropological perspectives, this has marked a shift in focus away from individual consumers? attitudes and perceptions towards the study of consumer behaviour... more...
Contemporary Issues in Marketing and Consumer Behaviour
Taylor and Francis 2009; US$ 55.95An exciting new book that covers all the latest buzzwords within marketing and consumer behavior: building brand cultures; gender; ethics; sustainable marketing; the green and the global consumer among many more. Importantly, Contemporary Issues in Marketing and Consumer Behaviour makes clear links between theory and practice in marketing. It also... more...
Key Concepts in Critical Management Studies
SAGE Publications 2011; US$ 47.00Introduces students to the language, ideas, and concepts that are used frequently in Critical Management Studies and that they will be expected to discuss in seminar debates and to draw upon in their essays more...
The SAGE Handbook of Marketing Theory
SAGE Publications 2009; US$ 70.00Contemporary and forward looking, The SAGE Handbook of Marketing Theory provides conceptual cohesion by drawing together a wide range of perspectives in one volume. more...
Consumption and Spirituality
Taylor and Francis 2012; US$ 125.00This book sheds light on the consumption of spiritual products, services, experiences, and places through state-of-the-art studies by leading and emerging scholars in interpretive consumer research, marketing, sociology, anthropology, cultural, and religious studies. The collection brings together fresh views and scholarship on a cultural tension... more...
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