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Most popular at the top

  • Fashion Brandsby Mark Tungate

    Kogan Page 2012; US$ 39.95

    Once a luxury that only the elite could afford, fashion is now accessible to all. High street brands such as Zara, Topshop and H&M have put fashion within the reach of anyone, whilst massive media attention has turned designers such as Tom Ford, Alexander McQueen and Stella McCartney into brands in their own right. This updated new edition of the international... more...

  • Media Monolithsby Mark Tungate

    Kogan Page 2004; US$ 39.95

    In an increasingly cluttered media landscape, an elite group of brands stands out: newspapers, magazines and broadcasters with longevity, power, and instant brand recognition. Over decades - and often centuries - they have consolidated their positions against fierce competition, the rise and fall of the global economy and the emergence of the Internet. more...

  • Adlandby Mark TUNGATE

    Kogan Page 2007; US$ 39.95

    Presents an examination of modern advertising, from its origins in the 19th century. This book examines key developments in advertising, from copy adverts, radio and television, to the opportunities afforded by the explosion of digital media - podcasting, text messaging and interactive campaigns. It focuses on key players in the industry. more...

  • Luxury Worldby Mark Tungate

    Kogan Page 2009; US$ 29.95

    Luxury World is a captivating investigation of genuine luxury brands - the marketing strategies they use to position themselves as truly elite products or services, who their customers are and how they retain them, and the future for the industry now excess is out of fashion. more...

  • Branded Beautyby Mark Tungate

    Kogan Page 2011; US$ 29.95

    Branded Beauty explores the history and evolution of the multi-billion dollar global beauty industry as well as the marketing strategies used by those who create and sell beauty products. more...

  • Adlandby Mark Tungate

    Kogan Page 2013; US$ 24.99

    Adland is a ground-breaking examination of modern advertising, from its early origins, to the evolution of the current advertising landscape. Bestselling author and journalist Mark Tungate examines key developments in advertising, from copy adverts, radio and television, to the opportunities afforded by the explosion of digital media. Adland focuses... more...

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