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Most popular at the top

  • Strategic Sports Event Managementby Guy Masterman

    Taylor and Francis 2010; US$ 62.95

    The hosting of sports events ? whether large international events, or smaller niche interest events ? has huge and long-lasting impacts on the local environment, economy and industry. Strategic Sports Event Management: Olympic Edition provides students and event managers with an insight into the strategic management of sports events of all scales... more...

  • Strategic Sports Event Managementby Guy Masterman

    Taylor and Francis 2014; US$ 59.95

    The hosting of sports events ? whether large international events, or smaller niche events ? can have a significant and long-lasting impact on the local environment, economy and society. Strategic Sports Event Management provides students and event managers with an insight into the strategic management of sports events of all scales and types,... more...

  • Sponsorship: For a Return on Investmentby Guy Masterman

    Taylor and Francis 2012; US$ 65.00

    Sponsorship is both a critical communications tool for sponsors as well as a fundamental revenue stream for rights owners. Market leaders use sponsorship widely and arguably more successfully than any other communications tool to achieve competitive advantage whilst events of all sizes depend on sponsorship just to exist. As the importance of sponsorship... more...

  • Innovative Marketing Communicationsby Guy Masterman; Emma Wood

    Taylor and Francis 2007; US$ 65.95

    Innovative Marketing Communications for Events Management provides students and event managers with a complete insight into the strategic and innovative marketing of events of all scales and nature. The book builds a conceptual framework for the development, planning, implementation and evaluation of innovative communication strategies for the marketing... more...

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