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Most popular at the top

  • Strategic Sports Event Managementby Guy Masterman

    Taylor and Francis 2007; US$ 54.95

    The hosting of sports events, be they large international events or smaller niche interest events, has huge and long-lasting impacts on the local environment, economy and industry. Strategic Sports Event Management: An international approach provides students and event managers in the industry with an insight into the strategic management of sports... more...

  • Sponsorship: For a Return on Investmentby Guy Masterman

    Taylor and Francis 2007; US$ 52.95

    Sponsorship is both a critical communications tool for sponsors as well as a fundamental revenue stream for rights owners. Market leaders use sponsorship widely and arguably more successfully than any other communications tool to achieve competitive advantage whilst events of all sizes depend on sponsorship just to exist. As the importance of sponsorship... more...

  • Strategic Sports Event Managementby Guy Masterman

    Taylor and Francis 2010; US$ 59.95

    Strategic Sports Event Management: Olympic Edition provides students and event managers with an insight into the strategic management of sports events of all scales and nature. The framework offers a planning process that can be used to understand the importance of a strategic approach, and shows how to implement strategies that can achieve successful... more...

  • Sponsorship: For a Return on Investmentby Guy Masterman

    Taylor and Francis 2012; US$ 65.00

    Sponsorship: For a Return on Investment provides a unique insight on the use of sponsorship for a return on investment and will appeal to practitioners and undergraduate and postgraduate students alike. It builds a conceptual framework for the development, planning, implementation and evaluation of strategies for sport, arts, music and community... more...

  • Innovative Marketing Communicationsby Guy Masterman; Emma Wood

    Taylor and Francis 2007; US$ 65.95

    Innovative Marketing Communications for Events Management provides students and event managers with a complete insight into the strategic and innovative marketing of events of all scales and nature. The book builds a conceptual framework for the development, planning, implementation and evaluation of innovative communication strategies for the marketing... more...

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