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Most popular at the top
- Simon & Schuster 2011; US$ 17.00
WHO DECIDES WHICH FACTS ARE TRUE? In 1998 Andrew Wakefield, a British gastroenterologist with a history of self-promotion, published a paper with a shocking allegation: the measles-mumps-rubella vaccine might cause autism. The media seized hold of the story and, in the process, helped to launch one of the most devastating health scares ever. In the... more...
- Simon & Schuster 1999; US$ 26.00
The man Business Week calls "the ultimate entrepreneur for the Information Age" explains "Permission Marketing" -- the groundbreaking concept that enables marketers to shape their message so that consumers will willingly accept it. Whether it is the TV commercial that breaks into our favorite program, or the telemarketing phone call that disrupts... more...
- Taylor and Francis 2013; US$ 54.95
Engineers are a key occupational group in the transformation of the modern world. Contrasts between Japans economic miracle and Britains relative economic decline have often been linked to differences in education, training and employment of engineers. Yet, such views have often rested on little more than colourful anecdotes and selective statistics.... more...
- Taylor and Francis 2003; US$ 54.95
This is the only book to provide an account of how popular theatre developed from the fairground booths of the eighteenth century to become a vehicle of mass entertainment in the following century. Whereas other studies offer a traditional approach to the theatres of high culture, John McCormick takes the role of impartial historian, uncovering the... more...
- Random House Publishing Group 2004; US$ 16.00
On May 11, 2003, The New York Times devoted four pages of its Sunday paper to the deceptions of Jayson Blair, a mediocre former Times reporter who had made up stories, faked datelines, and plagiarized on a massive scale. The fallout from the Blair scandal rocked the Times to its core and revealed fault lines in a fractious newsroom that was already... more...
- MTV Books 2005; US$ 16.00
Longtime friend and reporter, Neil McCormick, reveals childhood and present day stories about Bono and his band, U2. Some are born great. Some achieve greatness. Some have greatness thrust upon them. And some have the misfortune to go to school with Bono. Everyone wants to be famous. But as a young punk in Dublin in the 1970s, Neil McCormick's... more...
- Springer US 2005; US$ 86.48
"This book is a 'must read' for those interested in the prevention of HIV transmission. It has enough breadth to provide a general overview of 'prevention with positives' and enough detail to satisfy and educate those already working in this area. Clinicians who want to develop or refine their approaches to counseling... more...
- Pearson Education 2003; US$ 27.99
'Microsoft .NET Kick Start' answers the essential questions ┐What is .NET?┐ and ┐What can .NET do for me?┐ from the developer┐s perspective. Expert author Hitesh Seth explains the .NET platform┐its core components, development tools, and programming model┐so you┐ll be ready to build professional .NET applications in no time. 'Microsoft .NET Kick... more...
- Landes Bioscience 1999; US$ 169.00
Ever since their discovery, adenoviruses have proven to be a tremendous asset to biologists. Through the study of the adenoviruses the authors have learned not only about the virus structures, mechanisms of viral replication, but also about eukaryotic gene expression, alternative splicing, regulation of cell cycle progression, and apoptosis. more...