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  • The Magazines Handbookby Jenny McKay

    Taylor and Francis 2002; US$ 41.95

    The Magazines Handbook is a comprehensive introduction to the magazine industry. It traces the development of magazine publishing and explores the business of magazines and the role of the magazine journalist. Using examples from consumer magazines, trade journals, periodicals and specialist publications, Jenny McKay discusses the key jobs in the... more...

  • The Magazines Handbookby Jenny McKay

    Taylor and Francis 2013; US$ 43.95

    The Magazines Handbook has firmly established itself as the essential introduction to the theories and practices of the modern magazine industry. This fully updated third edition comprehensively examines the business of publishing magazines today and the work of the contemporary magazine journalist. Jenny McKay draws examples from a broad range... more...

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