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  • Branding @ the Digital Ageby Herbert M. Meyers; Richard Gerstman

    Palgrave Macmillan 2001; US$ 72.00

    Brands no longer exist solely in the realm of the physical. The advent of the internet and other new digital technologies means that companies - be they dot.com start-ups or traditional bricks and mortar companies - must develop a successful strategy for presenting compelling brands in the virtual world. Drawing on their experience with Interbrand,... more...

  • Creativityby Herbert M. Meyers; Richard Gerstman

    Palgrave Macmillan 2007; US$ 95.00

    This book is about creativity in business, management and many professions. The authors have interviewed well known creative people to identify how creative methods work. Their analysis shows that while there are common themes, creativity will also solve problems with uncommon results. This book is of interest to anyone concerned with creativity. more...

  • The Visionary Packageby Herbert M. Meyers; Richard Gerstman

    Palgrave Macmillan 2004; US$ 75.00

    The retail market is in a revolution which is creating new opportunities in a world of direct connections, where information is exchanged instantly and geography is no longer a barrier. This book contains valuable information and guidelines for marketers, retailers, manufacturers, designers and communication professionals in relation to new opportunities... more...

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