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  • Marketing in the Participation Ageby Daina Middleton

    Wiley 2012; US$ 29.95

    Turn intrinsic human desires into your most powerful marketing tool.  Marketing in the Participation Age  shows you how to rethink marketing. Transform consumers into active participants for your brand by capturing their interest, empowering them to contribute, and developing meaningful relationships that keep them involved. Learn how to... more...

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