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  • Marketing in the Participation Ageby Daina Middleton

    Wiley 2012; US$ 29.95 US$ 26.50

    Turn intrinsic human desires into your most powerful marketing tool.  Marketing in the Participation Age  shows you how to rethink marketing. Transform consumers into active participants for your brand by capturing their interest, empowering them to contribute, and developing meaningful relationships that keep them involved. Learn how to... more...

  • Grace Meets Gritby Daina Middleton

    Taylor and Francis 2016; US$ 9.99

    There is no mistaking that inequality in the workplace is still prevalent in the form of salary inequity and unequal representation in leadership and board positions. Too often conversations about inequality can lead to men and women believing they are alike. Women and men are not the same, biologically or psychologically, and these differences lead... more...

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