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- SAGE Publications 2013; US$ 26.00
The concept of customer engagement has evolved as a powerful tool for building a profitable approach to customer management. Profitable Customer Engagement is an authoritative book that communicates the fundamentals of profitable customer engagement by proposing a customer engagement value (CEV) framework. It is a first-of-its-kind book that outlines... more...
- SAGE Publications 2013; US$ 27.00
Measuring Voting Behaviour in India captures the dynamics of multiple methodologies used for measuring voting behavior in India in the past and present. The authors elaborate on various methods that are used for measuring voters' opinions, attitudes, and perceptions. They discuss the advantages and disadvantages of each method to capture the multiplicity... more...
- Edward Elgar Publishing 2015; US$ 60.00
Customer equity has emerged as the most important metric to manage firm performance. This Handbook covers a broad range of strategic and tactical issues related to defining, measuring, managing, and implementing the customer equity metric for maximizing firm performance. Drawing upon the wisdom of a global pool of leading scholars, the book serves... more...
- Springer Berlin Heidelberg 2012; US$ 48.29
This book closely examines the strategic and tactical aspects of customer relationship management as it stands today. Benefiting advanced students and working executives, the book stresses economic customer value as the guiding concept for marketing decisions. more...
- Springer Berlin Heidelberg 2013; US$ 146.01
This book offers a unique analysis of when and why citizenship has taken root in India. Each chapter highlights the constant innovation and re-innovation of citizenship that has occurred in India's legal, political, social, economic and aesthetic arrangements. more...
- Springer US 2012; US$ 213.40
A color time-varying image can be described as a three-dimensional vector (representing the colors in an appropriate color space) defined on a three-dimensional spatiotemporal space. In conventional analog television a one-dimensional signal suitable for transmission over a communication channel is obtained by sampling the scene in the vertical and... more...
- Springer Singapore 2016; US$ 89.85
This volume looks at how accumulation in postcolonial capitalism blurs the boundaries of space, institutions, forms, financial regimes, labour processes, and economic segments on one hand, and creates zones and corridors on the other. It draws our attention to the peculiar but structurally necessary coexistence of both primitive and virtual modes... more...
- Taylor and Francis 2002; US$ 54.95
Multinational enterprises play a vital role in the economic activity of most developing countries. In India MNE affiliates dominate whole sectors of industry - such as plastics and pharmaceuticals - characterised by a high degree of product differentiation, complex technology and high skill intensity. Such advantages, combined with intangible assets,... more...