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  • Rethinking Public Relationsby Dr Kevin Moloney

    Taylor and Francis 2002; US$ 200.00

    PR is a 2.3 billion UK industry with up to 50,000 jobs, a poor reputation and yet a pervasive influence on politics and markets. Historically, it has been mostly weak propaganda and market boosterism, yet it escapes sustained academic scrutiny. This topical book analyzes all aspects of public relations, challenging accepted views and examining... more...

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