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Crossing the Chasm
HarperCollins 2009; US$ 14.99Here is the bestselling guide that created a new game plan for marketing in high-tech industries. Crossing the Chasm has become the bible for bringing cutting-edge products to progressively larger markets. This edition provides new insights into the realities of high-tech marketing, with special emphasis on the Internet. It's essential reading for... more...
Inside the Tornado
HarperCollins 2009; US$ 13.99In this, the second of Geoff Moore's classic three-part marketing series, Moore provides highly useful guidelines for moving products beyond early adopters and into the lucrative mainstream market. Updated for the HarperBusiness Essentials series with a new author's note. Once a product "crosses the chasm" it is faced with the "tornado," a make or... more...
Living on the Fault Line
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Penguin Group US 2005; US$ 16.00The Darwinian struggle of business keeps getting more brutal as competitive advantage gaps get narrower and narrower. Anything you invent today will soon be copied by someone else?probably better and cheaper. Many companies thrive during the early stages of their life cycle, only to fall slack during periods of inertia and die out while others surge... more...
Escape Velocity
HarperCollins 2011; US$ 21.99?Readthis book to learn how to create a company as powerful as Apple.??Guy Kawasaki,former chief evangelist of Apple In Escape Velocity Geoffrey A. Moore, author of the marketing masterwork Crossingthe Chasm , teaches twenty-first century enterprises how to overcome thepull of the past and reorient their organizations to meet a new era ofcompetition.... more...
Escape Velocity
HarperCollins 2011; Not Available?Readthis book to learn how to create a company as powerful as Apple.??Guy Kawasaki,former chief evangelist of Apple In Escape Velocity Geoffrey A. Moore, author of the marketing masterwork Crossingthe Chasm , teaches twenty-first century enterprises how to overcome thepull of the past and reorient their organizations to meet a new era ofcompetition.... more...
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Penguin Books Ltd 2006; Not AvailableWhen wealthy Rowland Mallet first sees a sculpture by Roderick Hudson, he is astounded and pronounces it to be a work of genius, and is equally entranced by the sculptor?s beauty, spirit and charisma. Wishing to give the impoverished artist the opportunity to develop his talent, he takes Roderick from America to Rome, where he becomes the talk of the... more...
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21st Century Guidebook to Fungi
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