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  • Winning Market Leadershipby Adrian Ryans; Roger More; Donald Barclay; Terry Deutscher

    Wiley 2010; US$ 55.00

    Strategic market planning in technology-intensive businesses is more complex and is less manageable than in most other organizations. The technology-driven business environment is intensely competitive, complex, and dynamic, and planning needs to be done quickly and often. Winning Market Leadership offers a refreshing new approach to strategic market... more...

  • Marketing High Profit Product/Service Solutionsby Roger More

    Ashgate Publishing Ltd 2013; US$ 119.95

    Marketing High Profit Product/Service Solutions addresses one of the most exciting and growing strategic marketing opportunities facing product and service companies - ‘bundling’. Many customers want bundled products and services which represent integrated solutions to their problems, rather than buying individual products and services piecemeal,... more...

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