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  • Transforming New Technologies into Cash Flowby J David Lichtenthal; Roger More

    Taylor and Francis 2014; US$ 78.95

    Create market-focused strategies that make maximum use of your company?s technologies What separates the best from the rest among professional managers? The ability to constantly create, rethink, and revamp strategies by creating and applying powerful new concepts. But a major problem for managers in technology-intensive companies is how to successfully... more...

  • Marketing High Profit Product/Service Solutionsby Roger More

    Ashgate Publishing Ltd 2013; US$ 119.95

    Marketing High Profit Product/Service Solutions addresses one of the most exciting and growing strategic marketing opportunities facing product and service companies - ‘bundling’. Many customers want bundled products and services which represent integrated solutions to their problems, rather than buying individual products and services piecemeal,... more...

  • Winning Market Leadershipby Adrian Ryans; Roger More; Donald Barclay; Terry Deutscher

    Wiley 2010; US$ 55.00

    Strategic market planning in technology-intensive businesses is more complex and is less manageable than in most other organizations. The technology-driven business environment is intensely competitive, complex, and dynamic, and planning needs to be done quickly and often. Winning Market Leadership offers a refreshing new approach to strategic market... more...

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