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  • Marketing That Worksby Leonard M. Lodish; Howard L. Morgan; Shellye Archambeau

    Pearson Education 2007; US$ 34.99

    Marketing That Works introduces breakthrough marketing tools, tactics, and strategies for differentiating yourself around key competencies, insulating against competitive pressures, and driving higher, more sustainable profits.   From pricing to PR, advertising to viral marketing, this book?s techniques are relentlessly entrepreneurial:... more...

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