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Most popular at the top
- Dearborn Trade Publishing 2004; US$ 25.00
Whether you're an experienced college marketer or new to the field, Marketing to the Campus Crowd is required reading for any company eager to boost its bottom line and establish long-term brand loyalty. Industry expert and consultant David A. Morrison discusses the three most common mistakes, over 22 different traditional and emerging marketing channels,... more...
- Crown Publishing Group 2001; US$ 25.00
The biggest, most important issue in business today--becoming digital--touches not only traditional enterprises but the most avant-garde of Internet companies as well. Old-economy companies must take steps to avoid becoming victims of capitalism's creative destruction, the unofficial system that flushes out the old to make way for the new. For dot-com... more...
- Pearson Education 2007; US$ 19.99
This is the eBook version of the printed book. "This guide will quickly and easily walk complete beginners through creating their first simple games using Phrogram. The material is friendly and approachable to the young and to the technologically timid alike." --Alfred Thompson, Academic Relations Manager, Microsoft Corporation Different... more...
- Intellect 2008; US$ 10.00
Provides an empirical investigation into the moral performance of the media. Based on 22 focus groups, three nationally representative questionnaire surveys and interviews with senior media personnel and regulators, this book charts the changing position of the media as a moral voice representing ways in which we live. more...
- Crown Publishing Group 2007; US$ 16.00
The book that answers the most fundamental question in business: Where Will I Make a Profit Tomorrow? Why do some companies create sustained, superior profits year after year? Why are they always far ahead of their competitors in discovering the ever-changing profit zones of their industry? Why do others languish as their traditional way of doing... more...
- Elsevier Science 2002; US$ 134.95
Over the last century and a half, groundwaters have become contaminated by a growing number of organic and inorganic substances ranging from petroleum-derived hydrocarbons to radioactive compounds, to cancer-causing hexavalent chromium. The importance of uncontaminated groundwater for agriculture, human consumption, and the environmental health of... more...
- Taylor and Francis 2013; US$ 52.95
Throughout much of the western world more and more people are being sent to prison, one of a number of changes inspired by a 'new punitiveness' in penal and political affairs. This book seeks to understand these developments, bringing together leading authorities in the field to provide a wide-ranging analysis of new penal trends, compare the development... more...
- North Atlantic Books 2013; US$ 19.95
Unlike health books that cover only nutrition and lifestyle factors, or books that deal with consciousness, spirituality, personal growth, and metaphysical considerations outside the realm of the physical, How We Heal addresses healing in the broadest conceivable context. It presents this whole range of topics in a coherent, comprehensive manner... more...
- Wiley 2013; US$ 60.00
Get practical insights on the psychology of white-collar criminals—and how to outsmart them Understand how the psychologies of fraudsters and their victims interact as well as what makes auditors/investigators/regulators let down their guard. Learn about the psychology of fraud victims, including boards of directors and senior management, and... more...