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Most popular at the top

  • Problems in Marketingby Luiz A M Moutinho; Charles S Chien

    SAGE Publications 2007; US$ 66.00

    Fully revised and updated, Problems in Marketing includes over 50 new problems. With a wide range of problems that cover every area of marketing practice, this book is ideal for students who want to test their marketing knowledge. Each problem concentrates on a single concept or technique of marketing management. Areas covered include amongst... more...

  • Statistical Modeling for Managementby Graeme D Hutcheson; Luiz A M Moutinho

    SAGE Publications 2008; US$ 42.00

    Bringing to life the most widely used quantitative measurements and statistical techniques in marketing, this book is packed with user-friendly descriptions, examples and study applications. The process of making marketing decisions is frequently dependent on quantitative analysis and the use of specific statistical tools and techniques which... more...

  • The SAGE Dictionary of Quantitative Management Researchby Luiz A M Moutinho; Graeme D Hutcheson

    SAGE Publications 2011; US$ 56.00

    A must-have reference resource for quantitative management researchers, the Dictionary contains over 100 entries covering the fundamentals of quantitative methodologies; covering both analysis and implementation and examples of use, as well as detailed graphics to aid understanding. Every entry features: . -An introduction to the topic, . -Key relevant... more...

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