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  • Marketing and the Common Goodby Patrick E. Murphy; John F. Sherry Jr.

    Taylor and Francis 2013; US$ 59.95

    Marketing is among the most powerful cultural forces at work in the contemporary world, affecting not merely consumer behaviour, but almost every aspect of human behaviour. While the potential for marketing both to promote and threaten societal well-being has been a perennial focus of inquiry, the current global intellectual and political climate... more...

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