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Most popular at the top
- Business Expert Press 2012; US$ 19.95
One of the most significant developments in recent years has been the emergence of global markets, which has triggered opportunities for multinational firms to seek business across national borders. Global markets offer unlimited opportunities. But competition in these markets is intense. To be globally successful, companies must learn to operate and... more...
- McGraw-Hill Education 1966; US$ 14.95 US$ 12.26
Gain a lifetime of experience from the inventor of test marketing and coupon sampling -- Claude C. Hopkins. Here, you'll get two landmark works in one, and discover his fixed principles and basic fundamentals that still prevail today. more...
- Oxford University Press 2003; US$ 54.99 US$ 47.29
This fascinating book explains how humans can live in extreme environments from a physiologist's perspective, using modern concepts of stress, tolerance and adaptation. The book examines how individuals cope with life under extremes of immersion, heat, cold and altitude, emphasizing the body's recognition of stress and the brain's role in the responses... more...
- Springer US 2007; US$ 209.00
Bringing together top-level contributions on all aspects of the subject, this book provides an overview of the recent advances in the genetics of respiratory control in health and disease. It also shows how combined studies in humans and mouse models have helped to improve our understanding of the mechanisms that underlie genetically determined respiratory... more...
- The Floating Press 1923; US$ 7.95
The time has come when advertising has in some hands reached the status of a science. It is based on fixed principles and is reasonably exact. The causes and effects have been analyzed until they are well understood. The correct methods of procedure have been proved and established. We know what is most effective, and we act on basic law. Advertising,... more...
- Random House Publishing Group 2009; US$ 7.99
The soldiers in 1st Cav fought some of Vietnam?s fiercest battles? and Chaplain Newby was there right beside them. For grunts in Vietnam, the war was a jungle hell of sudden death, endless suffering, and supreme courage. For Chaplain Newby, it was an honor to be chosen to share it with them. In enemy-held highlands and fetid jungles, Newby regularly... more...
- Wiley 2009; US$ 98.00 US$ 84.93
Diderich describes tools and techniques, which can be used to develop quantitative models for actively managing investment products, and focuses on how theoretical models can and should be used in practice. He describes the interaction between different elements of an investment process's value chain in a single and consistent framework. A key focus... more...