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- Gabler Verlag 2011; US$ 149.00
This volume grew out of research papers presented at the 9th ICORIA (International Conference on Research in Advertising) which was held at Universidad Autónoma de Madrid, Spain, on June 24-26, 2010. The conference involved advertising, communication, and marketing scholars located all over the world, thereby setting an example of diversity and plurality... more...
- Edward Elgar Publishing 2012; US$ 60.00
The Handbook of Research on International Advertising presents the latest thinking, experiences and results in a wide variety of areas in international advertising. It incorporates those visions and insights into areas that have seldom been touched in prior international advertising research, such as research in digital media, retrospective research,... more...
- Emerald Group Publishing Limited 2007; US$ 199.00
The articles contained in this e-book cover a broad spectrum of topics related to global advertising. Specifically, topics include two literature reviews one focusing on cross-cultural research published during the past decade, the other exploring advertising standardization research at the regional level. Managerial considerations are also... more...
- Gabler Verlag 2010; US$ 69.99
The goal of the book is to advance more systematic research in the fields of advertising and communication form an international perspective. Renowned communication researchers from around the globe have contributed to the making of this book. more...
- Gabler Verlag 2012; US$ 129.00
?Advances in Advertising Research are published by the European Advertising Academy (EAA). This volume is a compilation of research presented at the 10th International Conference on Research in Advertising (ICORIA) which was held in Berlin (Germany) in June 2011. In the face of an ever increasing number of products and services, as well as an increasingly... more...
- Springer Fachmedien Wiesbaden 2013; US$ 129.00
?Advances in Advertising Research are published by the European Advertising Academy (EAA). This volume is a compilation of research presented at the 11th International Conference in Advertising (ICORIA) which was held in Stockholm (Sweden) in June 2012. The conference gathered 150 leading researchers from 22 countries under the conference theme ?The... more...
- Springer Fachmedien Wiesbaden 2014; US$ 89.99
Advances in Advertising Research are published by the European Advertising Academy (EAA). This volume is a compilation of research presented at the 12th International Conference in Advertising (ICORIA) which was held in Zagreb (Croatia) in June 2013. The conference gathered 105 leading researchers from 23 countries under the conference theme ?To Boldly... more...