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  • Advances in Advertising Research (Vol. 2)by Shintaro Okazaki

    Springer Fachmedien 2011; US$ 109.00

    This volume grew out of research papers presented at the 9th ICORIA (International Conference on Research in Advertising) which was held at Universidad Autonoma de Madrid, Spain, on June 24-26, 2010. The conference involved advertising, communication, and marketing scholars located all over the world, thereby setting an example of diversity and plurality... more...

  • Handbook of Research on International Advertisingby Shintaro Okazaki

    Edward Elgar Publishing 2012; US$ 60.00

    The Handbook of Research on International Advertising presents the latest thinking, experiences and results in a wide variety of areas in international advertising. It incorporates those visions and insights into areas that have seldom been touched in prior international advertising research, such as research in digital media, retrospective research,... more...

  • Global Advertising - Insights from Multiple Marketsby Shintaro Okazaki; Barbara Mueller

    Emerald Group Publishing Limited 2007; US$ 199.00

    The articles contained in this e-book cover a broad spectrum of topics related to global advertising. Specifically, topics include two literature reviews – one focusing on cross-cultural research published during the past decade, the other exploring advertising standardization research at the regional level. Managerial considerations are also... more...

  • Advances in Advertising Research (Vol. III)by Tobias Langner; Shintaro Okazaki; Martin Eisend

    Springer 2012; US$ 89.95

    "Advances in Advertising Research" are published by the European Advertising Academy (EAA). This volume is a compilation of research presented at the 10th International Conference on Research in Advertising (ICORIA) which was held in Berlin (Germany) in June 2011. In the face of an ever increasing number of products and services, as well... more...

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