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  • Cinderella Dreamsby Cele C. Otnes; Elizabeth Pleck

    University of California Press 2003; US$ 33.95

    The fabulous gown, the multitiered cake, abundant flowers, attendants and guests in their finery. The white wedding does more than mark a life passage. It marries two of the most sacred tenets of American culture?romantic love and excessive consumption. For anyone who has ever wondered about the meanings behind a white dress, a diamond ring, rice,... more...

  • Royal Feverby Cele C. Otnes; Pauline Maclaran

    University of California Press 2015; US$ 29.95

    No monarchy has proved more captivating than that of the British Royal Family. Across the globe, an estimated 2.4 billion people watched the wedding of Prince William and Catherine Middleton on television. In contemporary global consumer culture, why is the British monarchy still so compelling?  Rooted in fieldwork conducted from 2005 to 2014, this... more...

  • Contemporary Consumption Ritualsby Cele C. Otnes; Tina M. Lowrey

    Taylor and Francis 2004; US$ 63.95

    Bringing together scholars in consumer behavior, history, anthropology, religious studies, sociology, and communication, this is the first interdisciplinary anthology spanning the topic of ritual studies. It offers a multifaceted exploration of new rituals, such as Celebrating Kwanzaa, and of the ways entrenched rituals, such as Mardi Gras, gift giving,... more...

  • Gender, Culture, and Consumer Behaviorby Cele C. Otnes; Linda Tuncay Zayer

    Taylor and Francis 2012; US$ 70.00

    This book covers the gamut of topics related to gender and consumer culture. Changing gender roles have forced scholars and practitioners to re-examine some of the fundamental assumptions and theories in this area. Gender is a core component of identity and thus holds significant implications for how consumers behave in the marketplace. This book... more...

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