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Rules to Break and Laws to Follow
Wiley 2008; US$ 34.95Praise for Rules to Break & Laws to Follow: How Your Business Can Beat the Crisis of Short-Termism "A fascinating, highly readable synthesis of business principles, technology, sociology and common sense, Rules to Break and Laws to Follow persuasively shows the connection between customer trust and business profits, and then explains how... more...
Managing Customer Relationships
Wiley 2004; US$ 94.95In today’s competitive marketplace, customer relationship management is critical to a company’s profitability and long-term success. To become more customer focused, skilled managers, IT professionals and marketing executives must understand how to build profitable relationships with each customer and to make managerial decisions every... more...
Managing Customer Relationships
Wiley 2010; US$ 85.00MANAGING CUSTOMER RELATIONSHIPS A Strategic Framework Praise for the first edition: "Peppers and Rogers do a beautiful job of integrating actionable frameworks, the thinking of other leaders in the field, and best practices from leading-edge companies. "—Dr. Hugh J. Watson, C. Herman and Mary Virginia Terry Chair of Business Administration,... more...
Extreme Trust
Penguin Group US 2012; US$ 19.99If you accidentally try to order the same song twice from iTunes, you?ll be warned that you already own it. Not because it would be illegal or unethical for Apple to profit from your forgetfulness. There?s a clear business reason: the leaders of iTunes realize there?s no better way to make you trust them than to be totally honest when you least expect... more...
Customer Data Integration
Wiley 2006; US$ 39.95"Customers are the heart of any business. But we can't succeed if we develop only one talk addressed to the 'average customer.' Instead we must know each customer and build our individual engagements with that knowledge. If Customer Relationship Management (CRM) is going to work, it calls for skills in Customer Data Integration (CDI). This is the best... more...
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