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  • Rules to Break and Laws to Followby Don Peppers; Martha Rogers

    Wiley 2012; US$ 36.95 US$ 32.50

    Praise for Rules to Break & Laws to Follow: How Your Business Can Beat the Crisis of Short-Termism "A fascinating, highly readable synthesis of business principles, technology, sociology and common sense, Rules to Break and Laws to Follow persuasively shows the connection between customer trust and business profits, and then explains how... more...

  • Managing Customer Relationshipsby Don Peppers; Martha Rogers

    Wiley 2004; US$ 94.95 US$ 82.29

    In today’s competitive marketplace, customer relationship management is critical to a company’s profitability and long-term success. To become more customer focused, skilled managers, IT professionals and marketing executives must understand how to build profitable relationships with each customer and to make managerial decisions every... more...

  • Customer Data Integrationby Dyché; Jill; Evan Levy; Don Peppers; Martha Rogers

    Wiley 2011; US$ 50.00 US$ 43.99

    "Customers are the heart of any business. But we can't succeed if we develop only one talk addressed to the 'average customer.' Instead we must know each customer and build our individual engagements with that knowledge. If Customer Relationship Management (CRM) is going to work, it calls for skills in Customer Data Integration (CDI). This is the best... more...

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