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  • Managing Customer Relationshipsby Don Peppers; Martha Rogers

    Wiley 2004; US$ 94.95

    In today’s competitive marketplace, customer relationship management is critical to a company’s profitability and long-term success. To become more customer focused, skilled managers, IT professionals and marketing executives must understand how to build profitable relationships with each customer and to make managerial decisions every... more...

  • Managing Customer Relationshipsby Don Peppers; Martha Rogers

    Wiley 2010; US$ 89.50

    MANAGING CUSTOMER RELATIONSHIPS A Strategic Framework Praise for the first edition: "Peppers and Rogers do a beautiful job of integrating actionableframeworks, the thinking of other leaders in the field, and bestpractices from leading-edge companies. "—Dr. Hugh J. Watson, C. Herman and Mary Virginia TerryChair of Business Administration,... more...

  • Extreme Trustby Don Peppers; Martha Rogers

    Penguin Publishing Group 2012; US$ 27.95

    How companies can stay competitive in a world of total transparency. With their first book, 1993's The One-to-One Future, Don Peppers and Martha Rogers introduced the idea of managing interactive customer relationships, long before the Web and social networking made it standard business practice. With Extreme Trust, they look to the future once again,... more...

  • Rules to Break and Laws to Followby Don Peppers; Martha Rogers

    Wiley 2012; US$ 36.95

    Praise for Rules to Break & Laws to Follow: How Your Business Can Beat the Crisis of Short-Termism "A fascinating, highly readable synthesis of business principles, technology, sociology and common sense, Rules to Break and Laws to Follow persuasively shows the connection between customer trust and business profits, and then explains how... more...

  • Customer Data Integrationby Dyché; Jill; Evan Levy; Don Peppers; Martha Rogers

    Wiley 2011; US$ 50.00

    "Customers are the heart of any business. But we can't succeed if we develop only one talk addressed to the 'average customer.' Instead we must know each customer and build our individual engagements with that knowledge. If Customer Relationship Management (CRM) is going to work, it calls for skills in Customer Data Integration (CDI). This is the best... more...

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