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  • Marketing Research That Pays Offby William Winston; Larry Percy

    Taylor and Francis 2014; US$ 62.95

    From Oreos, Jell-O, raisins, and milk to amusement parks, retail centers, ATMs, and mutual funds, the case studies presented in Marketing Research That Pays Off offer you insight into how actual companies have used market research to successfully solve marketing problems. Editor Larry Percy has collected a series of cases from consumer, service, and... more...

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