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  • Strategic Integrated Marketing Communicationsby Larry Percy

    Taylor and Francis 2008; US$ 55.95

    This exciting and comprehensive new textbook deals with all aspects of integrated marketing communication from a strategic perspective. Integrated Marketing Communications is planning in a systematic way to determine the most effective and consistent message for appropriate target audiences. The book shows clearly that this is rarely achieved in organisations... more...

  • Strategic Integrated Marketing Communications 2eby Larry Percy

    Taylor and Francis 2014; US$ 57.95

    An essential book for today's marketer now that integrated marketing communications form a critical success factor in building strong brands and strong companies This new edition is still the only textbook on the market to deal with all aspects of IMC from a strategic perspective Corporate image, identity and reputation have never been... more...

  • Marketing Research That Pays Offby William Winston; Larry Percy

    Taylor and Francis 2014; US$ 62.95

    From Oreos, Jell-O, raisins, and milk to amusement parks, retail centers, ATMs, and mutual funds, the case studies presented in Marketing Research That Pays Off offer you insight into how actual companies have used market research to successfully solve marketing problems. Editor Larry Percy has collected a series of cases from consumer, service, and... more...

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