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  • Country of Originby Ian Phau; Professor Paul Chao

    Emerald Group Publishing Limited 2008; US$ 199.00

    The purpose of this e-book is to present a new state of the art review of COO issues including any new trends and unresolved COO issues. The quest is to audit and improve our understanding of the influence of the country image on the globalized market, and to assist international marketers in learning how to manage more effectively international marketing... more...

  • Luxury Special Issue (part 2)by Steven Hayes; Ian Phau; Min Teah

    Emerald Group Publishing Limited 2014; US$ 199.00

    Due to the enduring attraction of the luxury fashion market our 2013 Special Issue (17.4) on the subject was so well subscribed with interesting and informative research we extended it to two parts over two years – what a luxurious position to be in! In this second part of the special issue on luxury fashion branding, the Journal of Fashion Marketing... more...

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