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How Would You Move Mount Fuji?
Little, Brown and Company 2003; US$ 9.99For years, Microsoft and other high-tech companies have been posing riddles and logic puzzles like these in their notoriously grueling job interviews. Now "puzzle interviews" have become a hot new trend in hiring. From Wall Street to Silicon Valley, employers are using tough and tricky questions to gauge job candidates' intelligence, imagination,... more...
Big Secrets
HarperCollins 2011; US$ 10.99The Book That Gives the Inside Story on Hundreds of Secrets of American Life --Big Secrets. Are there really secret backward messages in rock music, or is somebody nuts? We tested suspect tunes at a recording studio to find out. What goes on at Freemason initiations? Here's the whole story, including -- yes! -- the electric carpet. Colonel... more...
Gaming the Vote
Farrar, Straus and Giroux 2009; US$ 22.99Our Electoral System is Fundamentally Flawed, But There's a Simple and Fair Solution At least five U.S. presidential elections have been won by the second most popular candidate. The reason was a "spoiler"--a minor candidate who takes enough votes away from the most popular candidate to tip the election to someone else. The spoiler effect is... more...
Fortune's Formula
Farrar, Straus and Giroux 2010; US$ 16.99In 1956 two Bell Labs scientists discovered the scientific formula for getting rich. One was mathematician Claude Shannon, neurotic father of our digital age, whose genius is ranked with Einstein's. The other was John L. Kelly Jr., a Texas-born, gun-toting physicist. Together they applied the science of information theory--the basis of computers... more...
Priceless
Farrar, Straus and Giroux 2010; US$ 14.99Prada stores carry a few obscenely expensive items in order to boost sales for everything else (which look like bargains in comparison). People used to download music for free, then Steve Jobs convinced them to pay. How? By charging 99 cents. That price has a hypnotic effect: the profit margin of the 99 Cents Only store is twice that of Wal-Mart.... more...
Prisoner's Dilemma
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Labyrinths of Reason
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Are You Smart Enough to Work at Google?
Little, Brown and Company 2012; US$ 9.99You are shrunk to the height of a nickel and thrown in a blender. The blades start moving in 60 seconds. What do you do? If you want to work at Google, or any of America's best companies, you need to have an answer to this and other puzzling questions. ARE YOU SMART ENOUGH TO WORK AT GOOGLE? guides readers through the surprising solutions to dozens... more...
Priceless
Scribe Publications 2011; US$ 19.99People used to download music for free; then Steve Jobs convinced them to pay for it. How? By charging 99 cents. Prada and other luxury stores stock a few obscenely expensive items ? just to make the rest of their inventory seem like a bargain. Why do text messages cost money, while emails are free? Why do jars of peanut butter keep getting smaller... more...
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