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  • SAGE Brief Guide to Marketing Ethicsby SAGE Publications

    SAGE Publications 2011; US$ 36.00

    Marketing ethics is the systematic study of how moral standards are applied to marketing decisions, behaviors, and institutions. This guide to marketing ethics provides all the key terms and concepts in a short, easy-to-use format, with each entry written by a scholar from the field of business or marketing ethics. This essential companion can be used... more...

  • SAGE Brief Guide to Business Ethicsby SAGE Publications

    SAGE Publications 2011; US$ 36.00

    This guide to business ethics provides key terms and concepts related to business ethics in a short, easy-to-use format. It provides objective coverage of theories, corporate social responsibility, human resources issues, consumer protection, and ethical issues in marketing and advertising. It is an ideal supplement for business ethics courses or as... more...

  • SAGE Brief Guide to Corporate Social Responsibilityby SAGE Publications

    SAGE Publications 2011; US$ 36.00

    This guide to corporate social responsibility (CSR) provides discussion of key concepts in a short, easy-to-use format. It is divided into sections on key terms, the global stage, corporate governance, corporate social responsiveness, public relations and philanthropy, and implications for corporate financial performance. It is an ideal supplement... more...

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