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  • Smart Pricingby Jagmohan Raju; Z. John Zhang

    Pearson Education 2010; US$ 44.99

    In Smart Pricing: How Google, Priceline and Leading Businesses Use Pricing Innovation for Profitability, Wharton professors and renowned pricing experts Jagmohan Raju and Z. John Zhang draw on examples from high tech to low tech, from consumer markets to business markets, and from U.S. to abroad, to tell the stories of how innovative pricing strategies... more...

  • Strategies for Success in Retail (Collection)by Jagmohan John Raju; Z. John Zhang; Herb Sorensen; Rick DeHerder; Dick Blatt

    Pearson Education 2011; US$ 104.99

    3 state-of-the-art guides to understanding consumer behavior -- and leveraging it for higher retail profits   Three books packed with up-to-the-minute insights into consumer behavior ? and practical guidance on building more successful campaigns, products, formats, and experiences! Use innovative new pricing strategies to create value and... more...

  • ¿Pay As You Wish¿ Pricingby Jagmohan Raju; Z. John Zhang

    Pearson Education 2010; US$ 1.99

    This Element is an excerpt from Smart Pricing (ISBN: 9780131494183) by Jagmohan Raju and Z. John Zhang. Available in print and digital formats.   What your business can learn from Radiohead?s successful experiment with ?pay as you wish? pricing.   On October 9, 2007, the English alternative rock band Radiohead began an experiment: Rather... more...

  • Four Key Qualities of Any "Pay As You Wish" Pricing Strategyby Jagmohan Raju; Z. John Zhang

    Pearson Education 2010; US$ 1.99

    This Element is an excerpt from Smart Pricing (ISBN: 9780131494183) by Jagmohan Raju and Z. John Zhang. Available in print and digital formats.   When ?pay as you wish? pricing makes sense--and how to make it work for you .   Typically, a seller turns to ?pay as you wish? pricing because he believes the product will drive business... more...

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