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  • Equity Storytellingby Veit Etzold; Thomas Ramge

    Springer Fachmedien Wiesbaden 2014; US$ 29.99

    Eine gute Story macht ein Unternehmen greifbar. Sie regt die Fantasie an. Denn der Mensch liebt Geschichten. Bei Unternehmenstransaktionen ist eine spannende Equity Story ein mächtiger Hebel, den Wert zu erhöhen. Der Preis steigt, wenn Investoren, Investmentbanker und Business Angels die Equity Story im Wortsinn abkaufen. Umso erstaunlicher ist: Viele... more...

  • In Data We Trustby Lars Luck; Bjorn Bloching; Thomas Ramge; Stefan Tobler

    Bloomsbury Publishing 2012; US$ 26.99

    Is it really possible for credit card companies to predict a divorce long before the couple in question know the end is nigh? Absolutely. All the information the companies need is already at their fingertips. The days of marketing professionals relying on 'gut feeling' are long gone, and intelligently analysed data streams make forecasting customer... more...

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