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  • CIM Coursebook 04/05 Strategic Marketing in Practiceby Ashok Ranchhod

    Taylor and Francis 2007; US$ 29.95

    Elsevier/Butterworth-Heinemann?s 2004-2005 CIM Coursebook series offers you the complete package for exam success. Comprising fully updated Coursebook texts that are revised annually, and free online access to the MarketingOnline learning interface, it offers everything you need to study for your CIM qualification. Carefully structured to link directly... more...

  • CIM Coursebook 05/06 Strategic Marketing in Practiceby Ashok Ranchhod

    Taylor and Francis 2012; US$ 35.95

    Elsevier/Butterworth-Heinemann?s 2005-2006 CIM Coursebook series offers you the complete package for exam success. Comprising fully updated Coursebook texts that are revised annually, and free online access to the MarketingOnline learning interface, it offers everything you need to study for your CIM qualification. Carefully structured to link directly... more...

  • CIM Coursebook 06/07 Strategic Marketing in practiceby Ashok Ranchhod; Ebi Marandi

    Taylor and Francis 2007; US$ 41.95

    Elsevier/Butterworth-Heinemann's 2006-07 CIM Coursebook series offers you the complete package for exam success. Fully reviewed by CIM and updated by the examiner, the coursebook offers everything you need to keep you on course more...

  • Marketing in Travel and Tourismby Mike Morgan; Ashok Ranchhod

    Taylor and Francis 2010; US$ 64.95

    Marketing in Travel and Tourism  aims to guide and support readers through the complexities of tourism marketing in the 21st Century. It sets out clear explanations of marketing principles and concepts adapted from mainstream services marketing, and goes on to illustrate the range of applications currently practised in the modern visitor economy.... more...

  • CIM Coursebook 07/08 Strategic Marketing in Practiceby Ashok Ranchhod; Ebi Marandi

    Taylor and Francis 2012; US$ 40.95

    BH CIM Coursebooks are crammed with a range of learning objective questions, activities, definitions and summaries to support and test your understanding of the theory. The 07/08 editions contains new case studies which help keep the student up to date with changes in Marketing strategies. Carefully structured to link directly to the CIM syllabus,... more...

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