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  • The Impact of Sports Teams on Team Performance Managementby Vanessa Ratten

    Emerald Group Publishing Limited 2009; US$ 199.00

    This e-book comprises eight original articles that show best practice examples of the latest developments in the research on teams in the sports context and deal with issues related to how to manage teams so they perform better. The articles show the diverse contexts and applications of teams in the sports context, and touch on issues such as professional... more...

  • Marketing Tourism Servicesby Vanessa Ratten

    Emerald Group Publishing Limited 2010; US$ 199.00

    The range of papers offered in the e-book attempts to capture the scope of interest and different approaches that tourism marketing research attracts. Several issues emerge: building customer experiences in tourism, e-marketing applications and effectiveness in the tourism industry, brand management in tourism, and segmenting and targeting specific... more...

  • International Sports Marketingby Vanessa Ratten

    Emerald Group Publishing Limited 2011; US$ 199.00

    It is vital for academics and practitioners in the sports industry to understand which business and industrial orientated factors are the most successful in encouraging business and organizational loyalty. The aim of this e-book is to understand in more detail the way business and industrial marketing works in the sports industry. more...

  • Social Responsibility, Philanthropy and Entrepreneurship in the Sports Industryby Vanessa Ratten; Kathy Babiak

    eContent Management Pty Ltd 2010; US$ 110.00

    The aim of this title is to improve the understanding of social responsibility, philanthropy and entrepreneurship within a sport context. Both conceptual and empirical papers on how social responsibility, philanthropy and entrepreneurship affect the sport industry are discussed. Articles are from international authors and highlight the worldwide significance... more...

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