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  • Sex in Advertisingby Tom Reichert; Jacqueline Lambiase

    Taylor and Francis 2002; US$ 59.95

    A volume of scholarly research & viewpoints on how sexual appeals function in the current advertising environment. Offers answers as to why the use of sex is so prevalent. For scholars & students in advertising, media studies, mass comm, rhetoric. more...

  • Sex in Consumer Cultureby Tom Reichert; Jacqueline Lambiase

    Taylor and Francis 2013; US$ 94.95

    Sex in Consumer Culture: The Erotic Content of Media and Marketing considers the use of sex to promote brands, magazines, video games, TV programming, music, and movies. Offering both quantitative and qualitative perspectives from leading scholars in a variety of disciplines, this volume addresses a range of integral issues such as media promotion, racial... more...

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