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Most popular at the top
- Taylor and Francis 2005; US$ 46.95
The text provides information on the core elements of the subject of marketing without the depth that often surrounds these to ensure that the basic concepts are easily identifiable and accessible. Students on MBA courses often do not have time to read a long text as they are studying many subjects, therefore they require a good, basic guide pitched... more...
- Palgrave Macmillan 2000; US$ 163.00
This collection investigates the current state of play in studies informed by Marxism. It includes a magisterial essay on state theory by Bob Jessop, a discussion of fundamental socialist values using analytical Marxism by Alan Carling, an introduction to Fromm's humanist Marxism by Lawrence Wilde, and provocative pieces on Marxism and ecology, Marxism... more...
- Taylor and Francis 2007; US$ 39.95
Marketing Made Simple is an introductory text offering an overview of all basic marketing concepts and techniques. The book covers the latest developments in marketing thinking and practice, including hot topics such as Customer Relationship Management (CRM) and business-to-business marketing. Packed with examples and vignettes, it offers a clear-sighted... more...
- Taylor and Francis 2013; US$ 55.95
Are you about to undertake a one semester or short course in marketing? If so, 'Marketing: The One Semester Introduction' is the book for you! Written by two of the most experienced and respected authors of the subject in the UK, it is specifically designed for those wanting a rapid and thorough introduction to marketing. This book: · is based on... more...
- McGraw-Hill Education 2008; US$ 22.00 US$ 18.04
Learn the essentials of computer science Schaum?s Outline of Principles of Computer Science provides a concise overview of the theoretical foundation of computer science. It also includes focused review of object-oriented programming using Java. more...
- Springer US 2007; US$ 164.88
This important book enhances understanding of entrepreneurial dynamics, providing the first analysis of changes in US entrepreneurial activity. It examines adult participation in new firm creation and differences in regional firm creation activity. more...
- Palgrave Macmillan 2011; US$ 105.00
This collection looks at the growing rapprochement between contemporary theory and early modern English literary-cultural studies. With sections on posthumanism and cognitive science, political theology, and rematerialism and performance, the essays incorporate recent theoretical inquiries into new readings of early modern texts. more...
- Taylor and Francis 2015; US$ 59.95
A Primer in Theory Construction is for those who have already studied one or more of the social, behavioral, or natural sciences, but have no formal introduction to the way theories are constructed, stated, tested, and connected together to form a scientific body of knowledge. The author discusses scientific theories in general terms, but also addresses... more...
- Zondervan 2012; US$ 2.24
Two proponents of young-earth creationism---the view that God created the earth relatively recently and in a manner that corresponds directly with the six days described in Genesis 1---make a compelling case for their position. more...
- Atheneum Books for Young Readers 2014; US$ 16.99
A go-cart contest inspires imagination to take flight in this picture book for creators of all ages, with art from New York Times bestselling illustrator Peter H. Reynolds. It?s time for this year?s Going Places contest! Finally. Time to build a go-cart, race it?and win. Each kid grabs an identical kit, and scrambles to build. Everyone but Maya.... more...