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  • The Tourism and Leisure Experienceby Michael Morgan; Peter Lugosi; J. R. Brent Ritchie

    Channel View Publications 2010; US$ 54.95

    People do not buy products, or even services; they purchase the total experience that the product or service provides. Experience management is seen as the way to remain competitive in markets where globalisation and technology have turned products and services into commodities. This book draws together academic and practitioner insights into the consumer... more...

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