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  • Tourismby Charles R. Goeldner; J. R. Brent Ritchie

    Wiley 2005; US$ 90.00

    Charles R. Goeldner , PhD, is Professor Emeritus of Marketing and Tourism at the Leeds School of Business, University of Colorado at Boulder, where he continues to serve as a volunteer co-director of their Center for Sustainable Tourism. He was the founding editor of the Journal of Travel Research. J. R. Brent Ritchie , PhD, holds the Professorship... more...

  • The Tourism and Leisure Experienceby Michael Morgan; Peter Lugosi; J. R. Brent Ritchie

    Channel View Publications 2010; US$ 54.95

    People do not buy products, or even services; they purchase the total experience that the product or service provides. Experience management is seen as the way to remain competitive in markets where globalisation and technology have turned products and services into commodities. This book draws together academic and practitioner insights into the consumer... more...

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