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Most popular at the top

  • Diffusion of Innovations, 5th Editionby Everett M. Rogers

    Free Press 2003; US$ 35.00

    Now in its fifth edition, Diffusion of Innovations is a classic work on the spread of new ideas. In this renowned book, Everett M. Rogers, professor and chair of the Department of Communication & Journalism at the University of New Mexico, explains how new ideas spread via communication channels over time. Such innovations are initially perceived... more...

  • Diffusion of Innovations, 4th Editionby Everett M. Rogers

    Free Press 2010; US$ 32.95

    Since the first edition of this landmark book was published in 1962, Everett Rogers's name has become "virtually synonymous with the study of diffusion of innovations," according to Choice. The second and third editions of Diffusion of Innovations became the standard textbook and reference on diffusion studies. Now, in the fourth edition, Rogers... more...

  • Diffusion of Innovations, 4th Editionby Everett M. Rogers

    Free Press 2010; Not Available

    Since the first edition of this landmark book was published in 1962, Everett Rogers's name has become "virtually synonymous with the study of diffusion of innovations," according to Choice. The second and third editions of Diffusion of Innovations became the standard textbook and reference on diffusion studies. Now, in the fourth edition, Rogers... more...

  • Diffusion of Innovations, 5th Editionby Everett M. Rogers

    Free Press 2003; Not Available

    Now in its fifth edition, Diffusion of Innovations is a classic work on the spread of new ideas. In this renowned book, Everett M. Rogers, professor and chair of the Department of Communication & Journalism at the University of New Mexico, explains how new ideas spread via communication channels over time. Such innovations are initially perceived... more...

  • Diffusion of Innovations, 5th Editionby Everett M. Rogers

    Free Press 2003; Not Available

    Now in its fifth edition, Diffusion of Innovations is a classic work on the spread of new ideas. In this renowned book, Everett M. Rogers, professor and chair of the Department of Communication & Journalism at the University of New Mexico, explains how new ideas spread via communication channels over time. Such innovations are initially perceived... more...

  • Diffusion of Innovations, 4th Editionby Everett M. Rogers

    Free Press 2010; Not Available

    Since the first edition of this landmark book was published in 1962, Everett Rogers's name has become "virtually synonymous with the study of diffusion of innovations," according to Choice. The second and third editions of Diffusion of Innovations became the standard textbook and reference on diffusion studies. Now, in the fourth edition, Rogers... more...

  • Entertainment-Education and Social Changeby Arvind Singhal; Michael J. Cody; Everett M. Rogers; Miguel Sabido

    Taylor and Francis 2003; US$ 78.95

    Entertainment-Education and Social Change introduces readers to entertainment-education (E-E) literature from multiple perspectives. This distinctive collection covers the history of entertainment-education, its applications in the United States and throughout the world, the multiple communication theories that bear on E-E, and a range of research... more...

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