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  • Plastic Moneyby Alya Guseva; Akos Rona-Tas

    Stanford University Press 2014; US$ 45.00

    Plastic Money tells the story of how banks constructed markets for credit cards in eight postcommunist countries: Czech Republic, Hungary and Poland, Bulgaria, Russia, Ukraine, China and Vietnam. Chronicling the institutional and cultural challenges that had to be overcome in order to generate demand, this book places the rise of consumer credit... more...

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