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Edward Rosenthal Ph.D.

Most popular at the top

  • The Brand Bubbleby John Gerzema; Edward Lebar

    Wiley 2008; US$ 24.50

    How to use brands to gain and sustain competitive advantage Companies today face a dilemma in marketing. The tried-and-true formulas to create sales and market share behind brands are becoming irrelevant and losing traction with consumers. In this book, Gerzema and LeBar offer credible evidence--drawn from a detailed analysis of a decade's worth... more...

  • Learn or Dieby Edward D. Hess

    Columbia University Press 2014; US$ 28.99

    New and evolving technologies and increasing globalization continue to impact many businesses. To compete in this rapidly changing environment, individuals and organizations must take their ability to learn—the foundation for continuous improvement, operational excellence, and innovation—to a much higher level. In Learn or Die, Edward D. Hess combines... more...

  • Clinical Problem Solving in Dentistryby Edward W Odell

    Elsevier Health Sciences UK 2010; US$ 87.95

    The latest edition of this popular book continues to provide a highly visual step-by-step guide to the practical management of a wide variety of presentations seen in clinical dental practice. Containing over 350 high-quality photographs, line artworks and tables, Clinical Problem Solving in Dentistry is written in an easy-to read ?how to? style... more...

  • Nation-building in the Post-Soviet Borderlandsby Graham Smith; Vivien Law; Andrew Wilson; Annette Bohr; Edward Allworth

    Cambridge University Press 1998; US$ 42.00

    This book examines how national and ethnic identities are being reforged in the post-Soviet borderland states. more...

  • Industrialization of Drug Discoveryby Jeffrey S. Ph.D. Handen

    CRC Press 2005; US$ 209.95

    The drug discovery and development process is getting longer, more expensive, and no better. The industry suffers from the same clinical attrition and safety-related market withdrawal rates today as it did 20 years ago. Industrialization of Drug Discovery: From Target Selection Through Lead Optimization scrutinizes these problems in detail, contrasting... more...

  • Nutrition Support for the Critically Ill Patientby Gail A. Ph.D. Cresci

    CRC Press 2016; US$ 172.95

    Nutrition Support for the Critically Ill Patient: A Guide to Practice provides state-of-the-art practices and key principles of nutrition support through evidence-based medicine. Following a review of the metabolic alterations that occur during critical illness, this book discusses the nutrient requirements of critically ill patients as well as their... more...

  • Encyclopedia of Pest Management, Volume IIby David Ph.D. Pimentel

    Taylor and Francis 2007; US$ 585.00

    With contributions from more than 200 esteemed international authorities and containing approximately 200 entries, the Encyclopedia of Pest Management, Volume II is a key reference for professionals in academia, industry, and government, as well as students at all levels. Containing completely new entries, this volume is designed to be regularly... more...

  • Advances in protein chemistryby K. Christopher Ph.D Garcia

    Elsevier Science 2004; US$ 185.00

    Cell Surface Receptors contains an extensive discussion of cell surface receptors in 11 chapters by experts in their field. As cell surface receptors are involved in almost every aspect of signaling throughout the body, the topic has been of high interest in the community in recent years. Selected Contents: -Structures of Axon Guidance Molecules... more...

  • Competing Globallyby Farid Ph.D. Elashmawi

    Taylor and Francis 2012; US$ 95.00

    Based on his firsthand experience, Farid Elashmawi has created a concise, valuable primer to 'going global'. 'Competing Globally' gives specific information about entering international markets, negotiating, conducting meetings and presentations, and working with international partners. 'Competing Globally' sheds light on varied business cultures,... more...

  • Intelligent and Active Packaging for Fruits and Vegetablesby Charles L. Ph.D. Wilson

    CRC Press 2007; US$ 243.00

    Recent nationwide recalls of spinach due to E. coli contamination and peanut butter due to Salmonella, make the emerging development of "active" and "intelligent" packaging crucial for consumer safety and quality assurance. Now that it is possible to make packaging that can detect and inform consumers of contamination, as well as prevent or reduce... more...