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- SAGE Publications 2010; US$ 78.00
The Second Edition of this bestselling B2B marketing textbook offers the same accessible clarity of insight, combined with updated and engaging examples. Each chapter contains a detailed case study to further engage the reader with the topics examined. . . - Featuring updated case studies and a range of new examples. . - Incorporating additional coverage... more...
- SAGE Publications 2007; US$ 44.37
Is there really a difference between business-to-business marketing and consumer marketing? This book helps students answer this question by examining views that argue B2B marketing is simply a variant of consumer marketing or is only concerned with inter-organizational relationship management. Written from an European perspective and recognizing... more...
- SAGE Publications 2014; US$ 54.00
?This textbook stands out from others by combining multiple approaches to b2b marketing theory with up-to-date examples from practice. The inclusion of many international examples makes it invaluable for faculty and students worldwide. It is a must read for students and a truly refreshing addition to any marketing course.? - Catherine Sutton-Brady,... more...
- Hodder & Stoughton 2012; Not Available
Learn in a week what the experts learn in a lifetime. The ability to create a successful marketing plan is crucial to anyone who wants to advance their career. Written by Ros Jay, a leading expert on marketing as both a coach and a practitioner, this book quickly teaches you the insider secrets you need to know to create a successful marketing... more...
- No Starch Press 2006; US$ 19.95
It?s Never Done That Before is a guide to troubleshooting Windows XP for people who use computers but don?t necessarily feel comfortable poking around ?under the hood? to make fixes. It includes basic troubleshooting techniques, specific instructions for solving the most common problems in Windows XP, and general information for finding and fixing... more...
- Springer Berlin Heidelberg 2008; US$ 219.00
Thermodynamics is one of the foundations of science. The subject has been developed for systems at equilibrium for the past 150 years. The story is di?erent for systems not at equilibrium, either time-dependent systems or systems in non-equilibrium stationary states; here much less has been done, even though the need for this subject has much wider... more...
- ABC-CLIO 1989; US$ 124.00
Ross here presents a comparative historical study of European neutrality policy with special reference to the problem posed to neutral countries by the imposition of international collective sanctions. The study takes the form of an extended and detailed comparative examination of Swedish and Swiss responses to the League of Nation's embargo against... more...
- ABC-CLIO 1998; US$ 132.00
Long overlooked, transport is emerging as an important policy area for the European Union and is a growing source of political tension. This broad-based analysis of the European transport industry includes an in-depth examination of the four major modes: rail, road, air, and shipping, also the EU's growing cross-border transport links. Ross frames... more...
- Free Press 2009; US$ 41.95
This revised and expanded edition takes the reader step by step through the history and techniques of over forty-five print-making methods. From the traditional etching, engraving, lithography, and relief print processes to today's computer prints, Mylar lithography, copier prints, water-based screen printing, helio-reliefs, and monotypes, The Complete... more...