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  • Retailing and Sportby Rodney C. Runyan

    Emerald Group Publishing Limited 2009; US$ 199.00

    The importance of the relationship between retailing and sports has grown tremendously over the past few decades, and not just in the U.S. and Europe. The 2007 U.S. Superbowl drew nearly 100 million television viewers in the U.S. alone, with millions more watching in other countries. According to FIFA, the 2002 World Cup soccer championships drew over... more...

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