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  • Creating Regional Wealth in the Innovation Economyby Jeff Saperstein; Daniel Rouach

    Pearson Education 2002; US$ 34.00

    Drawing on extensive new research through dozens of interviews with entrepreneurial champions in diverse sectors, Creating Regional Wealth in the Global Innovation Economy pinpoints the key reasons why some locations succeed in the quest to become centers of technology and innovation - and sustain their competitive advantages over time - while others... more...

  • Improve Your Marketing to Grow Your Businessby Hunter Hastings; Jeff Saperstein

    Pearson Education 2007; US$ 34.99

    “Marketing is part art and part science. The ‘art era’ was ok in the 20 th century. If you need to consistently generate growth and increased profitability in this century, you better stick with the science. When cost cutting is not enough to improve the bottom line, it is time to focus again on the consumer. Improve Your Marketing to Grow... more...

  • Service Thinkingby Hunter Hastings; Jeff Saperstein

    Business Expert Press 2014; US$ 19.95

    This is a must-read for anyone trained in traditional processimprovement or business architecture. In surprisingly clearlanguage this book lays out the essentials of service thinking,and how the service paradigm transforms the way in whichorganizations innovate on behalf of their customers. It shiftsthe focus from product to experience, from one-sided... more...

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