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  • Engaging Customers Using Big Databy Arvind Sathi

    Palgrave Macmillan 2014; US$ 30.00

    Data is transforming how and where we market to our customers. Using a series of case studies from pioneers, this book will describe how each marketing function is undergoing fundamental changes, and provides practical guidance about how companies can learn the tools and techniques to take advantage of marketing analytics. more...

  • Big Data Analyticsby Arvind Sathi

    MC Press 2012; US$ 16.99

    Bringing a practitioner?s view to big data analytics, this work examines the drivers behind big data, postulates a set of use cases, identifies sets of solution components, and recommends various implementation approaches. This work also addresses and thoroughly answers key questions on this emerging topic, including What is big data and how is it... more...

  • Customer Experience Analyticsby Arvind Sathi

    MC Press 2011; US$ 19.95

    Through a series of case studies from a variety of industries to show how customer experience analytics (CEA) is reshaping business, this book explores the technologies available to help businesses create a competitive advantage and real-time relationship with customers. This book provides a program based in business values that appeal to senior management... more...

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