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  • Embroideriesby Marjane Satrapi

    Random House 2010; US$ 15.98

    From the bestselling author of Persepolis comes this humorous and enlightening look at the sex lives of Iranian women. Embroideries gathers together Marjane's tough-talking grandmother, stoic mother, glamorous and eccentric aunt and their friends and neighbours for an afternoon of tea-drinking and talk. Naturally, the subject turns to loves, sex... more...

  • Die Relevanz der Markenarchitektur für das Employer Brandingby Manuel Roj

    Springer 2013; US$ 49.99

    Seit die Employer Brand in den 1990er Jahren im wissenschaftlichen Diskurs angekommen ist, wird der mit dem arbeitgeberbezogenen Einsatz einer Marke verbundene Managementprozess hauptsächlich als Facette des Corporate Brandings diskutiert. Eine der wertvollsten Unternehmensressourcen tritt bislang jedoch kaum in Erscheinung: das Markenportfolio.... more...

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