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  • Customer Analytics For Dummiesby Jeff Sauro

    Wiley 2015; US$ 29.99

    The easy way to grasp customer analytics Ensuring your customers are having positive experiences with your company at all levels, including initial brand awareness and loyalty, is crucial to the success of your business. Customer Analytics For Dummies shows you how to measure each stage of the customer journey and use the right analytics to understand... more...

  • Quantifying the User Experienceby Jeff Sauro; James R Lewis

    Elsevier Science 2012; US$ 49.95

    Usability practitioners have diverse backgrounds. Many don?t have a background in statistics but are being asked to quantify their usability improvements. Even those with a background in statistics are hesitant to statistically analyze their data, as they are often unsure which statistical tests to use and have trouble defending the use of small test... more...

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