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  • Customer Analytics For Dummiesby Jeff Sauro

    Wiley 2015; US$ 23.99

    The easy way to grasp customer analytics Ensuring your customers are having positive experiences with your company at all levels, including initial brand awareness and loyalty, is crucial to the success of your business. Customer Analytics For Dummies shows you how to measure each stage of the customer journey and use the right analytics to understand... more...

  • Quantifying the User Experienceby Jeff Sauro; James R Lewis

    Elsevier Science 2012; US$ 49.95

    Quantifying the User Experience: Practical Statistics for User Research offers a practical guide for using statistics to solve quantitative problems in user research. Many designers and researchers view usability and design as qualitative activities, which do not require attention to formulas and numbers. However, usability practitioners and user researchers... more...

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