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- Wiley 2015; US$ 24.00 US$ 14.40
The most updated edition yet of the benchmark guide to marketing and PR, with the latest social media, marketing, and sales trends, tools, and real-world examples of success This is the fifth edition of the pioneering guide to the future of marketing. The New Rules of Marketing & PR is an international bestseller with more than 350,000 copies... more...
- Taylor and Francis 2003; US$ 54.95
Reading Educational Research and Policy will improve the ability of teachers to deconstruct policy, research and media texts. This accessible book examines in turn the message systems through which educational meanings are conveyed in modern society: official policy texts; written media and spoken media. Through understanding how and why messages... more...
- Taylor and Francis 2002; US$ 62.95
Although the literature of social research covers a vast range of material, there has been little on the role of social theory in educational research. In this respect, David Scott's book covers an important gap in the market, as it focuses on the centrality of social theory in a variety of empirical projects. The volume covers a range of conceptual... more...
- Greenwood Publishing Group 2000; US$ 132.00
An examination of the relationship between curriculum, pedagogy and assessment. It adopts a cross-sector and comparative approach, and provides a critical commentary on policy initiatives in this field. It does not aim to reach a conclusion, but to air the various debates. more...
- McGraw-Hill Education 2004; US$ 55.00
Considers the varying nature of the professional doctorate, as well as its history, development, and future. Drawing upon comparative case profiles of three professional doctorates, this book explores experiences and issues emerging from their pedagogy. more...
- Taylor and Francis 2007; US$ 49.95
In 1949 Mao Zedong made the historic proclamation that "the Chinese people have stood up". This statement was significant, undoubtedly reflecting the changing nature not only of China?s self-perception, but also of its relationship with the rest of the world. In terms of reducing the imperialist presence of the West and Japan within China, and reasserting... more...
- Taylor and Francis 2007; US$ 55.95
This book is a critical appreciation of the work of sixteen leading curriculum theorists, taking account of the writings of a balance of established thinkers and curriculum analysts from the fields of education, philosophy, sociology and psychology. Together these commentators offer a broad perspective with views from the UK, the US and Europe, and... more...
- University of Minnesota Press 1994; US$ 66.00
Yaktovil is an elaborate healing ceremony employed by Sinhalas in Sri Lanka to dispel the effects of the eyesight of a pantheon of malevolent supernatural figures known as yakku. Scott?s investigation of yaktovil and yakku within the Sinhala cosmology is also an inquiry into the ways in which anthropology, by ignoring the discursive history of the... more...
- University of Nebraska Press 2009; US$ 40.00
What separates the chaos of fighting from the coherent ritual of boxing? According to author David Scott, it is a collection of aesthetic constructions, including the shape of the ring, the predictable rhythm of timed rounds, the uniformity of the boxers glamorous attire, and the stylization of the combatants posture and punches. In The... more...
- Palgrave Macmillan 2008; US$ 105.00
This book looks ahead to consider the most likely results of the encounter between China and the international system. Environmental, cultural and perceptual matters are considered as well as more traditional economic and military issues. Underpinning the book is the question will the 21st century be 'China's Century', for China and the world? more...